Gravity Lending vs iLending:Which is more popular in the United States?

Name: Gravity Lending vs iLending: Which is searched more in the United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Gravity Lending had more branded searches than iLending among auto refinance companies in the United States. Gravity Lending had about 5,400 branded searches, while iLending had 2,400. Gravity Lending made up 16.3% of all auto refinance company searches we track, and iLending accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, Gravity Lending appeared in two of the five answers and iLending in none.

Among auto refinance companies in the United States in October 2026

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Top auto refinance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gravity Lending was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. iLending did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
PenFed Credit Union	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Caribou	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
myAutoloan	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Navy Federal Credit Union	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Gravity Lending	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Autopay	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
RateGenius	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
iLending	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto refinance companies

5 answers

Asked ChatGPT
“Where's the best place to refinance my car loan?”
Asked ChatGPT
“Which companies offer the lowest auto refinance rates?”
Asked ChatGPT
“Is it worth refinancing my car, and who should I use?”
Searched Google, AI Overview
“auto refinance”
1. 1PenFed Credit Union
Searched Google, AI Overview
“best auto refinance”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Gravity Lending or iLending more popular in search?

This chart shows how often people search Google for Gravity Lending and iLending by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.

Gravity Lending and iLending among auto refinance companies in the United States, by month

Month	Navy Federal Credit Union	Caribou	Gravity Lending	Autopay	RateGenius	iLending	myAutoloan	PenFed Credit Union
Nov 2025	24.3%	13.2%	19.9%	10.7%	16.2%	8.8%	3.2%	3.7%
Dec 2025	24.9%	16.6%	16.6%	7.4%	16.6%	8.9%	3.1%	5.8%
Jan 2026	25.8%	11.5%	17.2%	9.4%	17.2%	9.4%	3.4%	6.3%
Feb 2026	28%	10.2%	18.6%	8.2%	18.6%	8.2%	3.7%	4.5%
Mar 2026	28.9%	12.9%	19.3%	6.9%	15.8%	8.6%	3.1%	4.5%
Apr 2026	22.1%	12.1%	14.8%	6.5%	12.1%	8.1%	2.2%	22.1%
May 2026	21.6%	9.6%	14.4%	6.3%	11.8%	7.8%	2.2%	26.4%
Jun 2026	28.1%	12.5%	18.8%	10.2%	12.5%	8.2%	2.8%	6.8%
Jul 2026	33.6%	10%	18.3%	12.2%	12.2%	8.1%	2.8%	2.8%
Aug 2026	21.1%	14.1%	21.1%	14.1%	14.1%	9.3%	3.2%	3.2%
Sep 2026	24.3%	16.2%	19.8%	13.2%	10.8%	8.7%	3.9%	3%
Oct 2026	24.5%	19.9%	16.3%	13.3%	10.9%	7.3%	4.8%	3%

How has branded search for Gravity Lending and iLending changed in the United States over the last 12 months?

3 findings

Gravity Lending was ahead of iLending in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Gravity Lending’s share of searches among auto refinance companies in the United States moved from 19.9% to 16.3%, and its estimated monthly branded searches held steady at 5.4K.
Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for United States auto refinance companies in October 2026?

3 changes

In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.
In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.
In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%.

How are Gravity Lending’s and iLending’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gravity Lending’s and iLending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.