Brandwave

Gaviscon vs Pepcid:Which is more popular?

In September 2026, Pepcid had more branded searches than Gaviscon among heartburn and digestive brands in the United States. Pepcid had about 246,000 branded searches, while Gaviscon had 60,500. Pepcid made up 25.4% of all heartburn and digestive brand searches we track, and Gaviscon accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about heartburn and digestive brands, Pepcid appeared in three of the five answers and Gaviscon in one. Pepcid was mentioned before Gaviscon in two out of three answers.

Among heartburn and digestive brands in the United States in September 2026

Who do people search for more?

Pepcid, about 4 searches for every 1 for Gaviscon

Pepcid 246K searchesGaviscon 60.5K searches

Who does AI mention more?

Pepcid, mentioned in 3 of 5 answers, Gaviscon in 1

Pepcid in 3 of 5Gaviscon in 1 of 5

Who does AI recommend more?

Pepcid, named ahead of Gaviscon in 2 of 3 answers

Pepcid first in 2Gaviscon first in 1

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Top heartburn and digestive brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepcid was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gaviscon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pepcid was listed before Gaviscon in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tums1st
  2. Pepcid2nd
  3. Prilosec OTC3rd
  4. Pepto-Bismol4th
  5. Gaviscon5th
  6. Nexium6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tums5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pepcid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prilosec OTC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepto-Bismol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexium1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaviscon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heartburn and digestive brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Gaviscon or Pepcid more popular in search?

This chart shows how often people search Google for Gaviscon and Pepcid by name. Each line represents a brand's share of searches for all six heartburn and digestive brands we track, month by month, from searches in United States.

Gaviscon and Pepcid among heartburn and digestive brands in the United States, by month

Share of searches by month for Pepcid, Gaviscon. The figures are in the table below the chart.

View monthly share of searches table
MonthPepto-BismolPepcidPrilosec OTCTumsNexiumGaviscon
Oct 202531.6%21.1%17.3%14.2%9.5%6.3%
Nov 202528.7%23.5%15.8%15.8%10.6%5.8%
Dec 202532.1%21.5%14.4%14.4%9.7%7.9%
Jan 202631.6%21.1%17.3%14.2%9.5%6.3%
Feb 202633.5%22.4%15%12.2%10.1%6.7%
Mar 202630.2%24.6%16.5%13.5%9.1%6.1%
Apr 202631.1%25.4%13.9%13.9%9.3%6.3%
May 202631.1%25.4%13.9%13.9%9.3%6.3%
Jun 202626.9%26.9%14.8%14.8%9.9%6.6%
Jul 202631.6%25.9%14.2%14.2%7.8%6.4%
Aug 202631.1%25.4%13.9%13.9%9.3%6.3%
Sep 202631.1%25.4%13.9%13.9%9.3%6.3%

How has the Gaviscon and Pepcid comparison changed over the last 12 months?

3 findings

How did search popularity change for United States heartburn and digestive brands in September 2026?

1 change
  1. Estimated monthly branded searches for Pepcid in the United States rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaviscon’s and Pepcid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gaviscon

1 branded search term

  • gaviscon

Pepcid

1 branded search term

  • pepcid

How the Brand Demand Index is measured

Other head-to-heads among heartburn and digestive brands

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