Brandwave

Freedom Debt Relief vs SoFi:Which is more popular?

In September 2026, SoFi had more branded searches than Freedom Debt Relief among debt consolidation services in the United States. SoFi had about 74,000 branded searches, while Freedom Debt Relief had 40,500. SoFi made up 17.9% of all debt consolidation service searches we track, and Freedom Debt Relief accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about debt consolidation services, SoFi appeared in four of the five answers and Freedom Debt Relief in none.

Among debt consolidation services in the United States in September 2026

Who do people search for more?

SoFi, about 83% more searches than Freedom Debt Relief

SoFi 74K searchesFreedom Debt Relief 40.5K searches

Who does AI mention more?

SoFi, mentioned in 4 of 5 answers, Freedom Debt Relief in 0

SoFi in 4 of 5Freedom Debt Relief in 0 of 5

Who does AI recommend more?

SoFi, the only one of the two named

SoFi first in 2Freedom Debt Relief never named

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Top debt consolidation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Freedom Debt Relief did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Money Management International1st
  2. SoFi2nd
  3. GreenPath Financial Wellness3rd
  4. National Debt Relief–
  5. LendingClub–
  6. Freedom Debt Relief–
  7. Achieve–
  8. Credible–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SoFi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Money Management International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPath Financial Wellness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LendingClub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Achieve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Credible0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about debt consolidation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Freedom Debt Relief or SoFi more popular in search?

This chart shows how often people search Google for Freedom Debt Relief and SoFi by name. Each line represents a brand's share of searches for all eight debt consolidation services we track, month by month, from searches in United States.

Freedom Debt Relief and SoFi among debt consolidation services in the United States, by month

Share of searches by month for SoFi, Freedom Debt Relief. The figures are in the table below the chart.

View monthly share of searches table
MonthNational Debt ReliefLendingClubSoFiFreedom Debt ReliefMoney Management InternationalGreenPath Financial WellnessAchieveCredible
Oct 202529.3%43.7%8.8%8.8%3.3%3.9%1.4%0.78%
Nov 202526.3%47.9%9.6%7.9%3%3.4%1.3%0.7%
Dec 202529.6%44.1%10.9%7.3%2.7%3.3%1.5%0.65%
Jan 202633%40.4%9.9%8.1%3.1%3.6%1.3%0.59%
Feb 202629.6%44.1%8.9%8.9%3.3%3.2%1.5%0.52%
Mar 202629%43.2%10.6%8.7%3.3%3.2%1.4%0.63%
Apr 202629%43.2%10.6%8.7%3.3%3.1%1.4%0.63%
May 202629.4%43.8%10.8%7.2%3.3%3.2%1.8%0.64%
Jun 202628.6%42.6%12.8%7%2.6%3.1%2.6%0.76%
Jul 202631%37.8%13.9%7.6%2.9%3.5%2.3%1%
Aug 202635.2%28.8%15.8%8.7%4%3.9%2.1%1.4%
Sep 202632.7%26.6%17.9%9.8%4.5%4.5%2.4%1.6%

How has the Freedom Debt Relief and SoFi comparison changed over the last 12 months?

3 findings

How did search popularity change for United States debt consolidation services in September 2026?

2 changes

  1. In September 2026, SoFi gained share of searches among debt consolidation services in the United States, from 15.8% to 17.9%.

  2. In September 2026, Freedom Debt Relief gained share of searches among debt consolidation services in the United States, from 8.7% to 9.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freedom Debt Relief’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freedom Debt Relief

1 branded search term

  • freedom debt relief

SoFi

1 branded search term

  • sofi loans

How the Brand Demand Index is measured

Other head-to-heads among debt consolidation services

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