Fragrance Outlet vs FragranceBuy:Which is more popular?
In September 2026, Fragrance Outlet had more branded searches than FragranceBuy among perfume retailers in the United States. Fragrance Outlet had about 22,200 branded searches, while FragranceBuy had 5,400. Fragrance Outlet made up 1.9% of all perfume retailer searches we track, and FragranceBuy accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about perfume retailers, FragranceBuy appeared in two of the five answers and Fragrance Outlet in one. FragranceBuy was mentioned before Fragrance Outlet in every answer that named either.
Who do people search for more?
Fragrance Outlet, about 4 searches for every 1 for FragranceBuy
Who does AI mention more?
FragranceBuy, mentioned in 2 of 5 answers, Fragrance Outlet in 1
Who does AI recommend more?
FragranceBuy, named ahead of Fragrance Outlet in 2 of 2 answers
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Top perfume retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FragranceBuy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fragrance Outlet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FragranceBuy was listed before Fragrance Outlet in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FragranceNet1st
FragranceX2nd
Jomashop3rd- FragranceBuy4th
Perfumania5th- Fragrance Outlet6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FragranceNet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jomashop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FragranceX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Perfumania2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FragranceBuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fragrance Outlet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume retailers
5 answers
Asked ChatGPT
“What's the best website for discount perfume?”
Asked ChatGPT
“Is it safe to buy cologne from discount fragrance sites?”
Asked ChatGPT
“Where can I buy authentic designer perfume for less?”
Searched Google, AI Overview
“perfume store”
Searched Google, AI Overview
“discount perfume”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Fragrance Outlet or FragranceBuy more popular in search?
This chart shows how often people search Google for Fragrance Outlet and FragranceBuy by name. Each line represents a brand's share of searches for all six perfume retailers we track, month by month, from searches in United States.
Share of searches by month for Fragrance Outlet, FragranceBuy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | FragranceNet | Perfumania | FragranceX | Fragrance Outlet | FragranceBuy |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 34.6% | 5.7% | 3.1% | 2.6% | 1.7% |
| Nov 2025 | 47.5% | 38.5% | 6.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 46.6% | 37.8% | 7.6% | 4.2% | 2.8% | 1% |
| Jan 2026 | 57.2% | 31% | 5.1% | 3.4% | 2.3% | 1% |
| Feb 2026 | 52.3% | 34.7% | 5.7% | 3.8% | 2.6% | 0.93% |
| Mar 2026 | 56.8% | 30.8% | 5.1% | 4.1% | 2.3% | 0.83% |
| Apr 2026 | 53.3% | 35.3% | 4.8% | 3.9% | 2.1% | 0.64% |
| May 2026 | 53.6% | 35.6% | 4.8% | 3.2% | 2.1% | 0.64% |
| Jun 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Jul 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Aug 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Sep 2026 | 58.1% | 31.5% | 5.2% | 2.8% | 1.9% | 0.46% |
How has the Fragrance Outlet and FragranceBuy comparison changed over the last 12 months?
3 findings
- Fragrance Outlet was ahead of FragranceBuy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fragrance Outlet’s share of searches among perfume retailers in the United States moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, FragranceBuy’s share of searches among perfume retailers in the United States moved from 1.7% to 0.46%, and its estimated monthly branded searches moved from 18.1K to 5.4K.
How did search popularity change for United States perfume retailers in September 2026?
2 changes
Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.
Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fragrance Outlet’s and FragranceBuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fragrance Outlet
1 branded search term
- fragrance outlet
FragranceBuy
1 branded search term
- fragrancebuy
Other head-to-heads among perfume retailers
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