FragranceX vs Perfumania:Which is more popular?
In September 2026, Perfumania had more branded searches than FragranceX among perfume retailers in the United States. Perfumania had about 60,500 branded searches, while FragranceX had 33,100. Perfumania made up 5.2% of all perfume retailer searches we track, and FragranceX accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about perfume retailers, FragranceX appeared in three of the five answers and Perfumania in two. FragranceX was mentioned before Perfumania in three out of four answers.
Who do people search for more?
Perfumania, about 83% more searches than FragranceX
Who does AI mention more?
FragranceX, mentioned in 3 of 5 answers, Perfumania in 2
Who does AI recommend more?
FragranceX, named ahead of Perfumania in 3 of 4 answers
Follow FragranceX vs Perfumania and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top perfume retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FragranceX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Perfumania was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FragranceX was listed before Perfumania in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FragranceNet1st- FragranceX2nd
Jomashop3rd
FragranceBuy4th- Perfumania5th
Fragrance Outlet6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FragranceNet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jomashop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FragranceX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Perfumania2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FragranceBuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fragrance Outlet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about perfume retailers
5 answers
Asked ChatGPT
“What's the best website for discount perfume?”
Asked ChatGPT
“Is it safe to buy cologne from discount fragrance sites?”
Asked ChatGPT
“Where can I buy authentic designer perfume for less?”
Searched Google, AI Overview
“perfume store”
Searched Google, AI Overview
“discount perfume”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is FragranceX or Perfumania more popular in search?
This chart shows how often people search Google for FragranceX and Perfumania by name. Each line represents a brand's share of searches for all six perfume retailers we track, month by month, from searches in United States.
Share of searches by month for Perfumania, FragranceX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jomashop | FragranceNet | Perfumania | FragranceX | Fragrance Outlet | FragranceBuy |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 34.6% | 5.7% | 3.1% | 2.6% | 1.7% |
| Nov 2025 | 47.5% | 38.5% | 6.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 46.6% | 37.8% | 7.6% | 4.2% | 2.8% | 1% |
| Jan 2026 | 57.2% | 31% | 5.1% | 3.4% | 2.3% | 1% |
| Feb 2026 | 52.3% | 34.7% | 5.7% | 3.8% | 2.6% | 0.93% |
| Mar 2026 | 56.8% | 30.8% | 5.1% | 4.1% | 2.3% | 0.83% |
| Apr 2026 | 53.3% | 35.3% | 4.8% | 3.9% | 2.1% | 0.64% |
| May 2026 | 53.6% | 35.6% | 4.8% | 3.2% | 2.1% | 0.64% |
| Jun 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Jul 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Aug 2026 | 57.8% | 31.4% | 5.2% | 2.8% | 2.3% | 0.56% |
| Sep 2026 | 58.1% | 31.5% | 5.2% | 2.8% | 1.9% | 0.46% |
How has the FragranceX and Perfumania comparison changed over the last 12 months?
3 findings
- Perfumania was ahead of FragranceX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FragranceX’s share of searches among perfume retailers in the United States moved from 3.1% to 2.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States moved from 5.7% to 5.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United States perfume retailers in September 2026?
0 changes
Neither FragranceX nor Perfumania moved beyond provider rounding among perfume retailers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FragranceX’s and Perfumania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FragranceX
1 branded search term
- fragrancex
Perfumania
1 branded search term
- perfumania
Other head-to-heads among perfume retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.