Perfume retailers in the United States:Which are most popular?

Name: Perfume retailers in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Jomashop was the most searched perfume retailer in the United States, accounting for 58.1% of all searches among the six retailers we track. When we checked with ChatGPT and Google AI Overviews, FragranceNet was mentioned most often, in four of the five answers. FragranceNet was recommended most often, coming first in three out of four responses that gave a list.

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Top perfume retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, FragranceNet was mentioned most often, in four of the five answers. FragranceNet was recommended most often, coming first in three out of four answers that gave a list. FragranceX was second, and Jomashop was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
FragranceNet	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Jomashop	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
FragranceX	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Perfumania	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
FragranceBuy	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Fragrance Outlet	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

FragranceNet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jomashop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FragranceX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Perfumania2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FragranceBuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fragrance Outlet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about perfume retailers

5 answers

Asked ChatGPT
“What's the best website for discount perfume?”
Asked ChatGPT
“Is it safe to buy cologne from discount fragrance sites?”
Asked ChatGPT
“Where can I buy authentic designer perfume for less?”
Searched Google, AI Overview
“perfume store”
Searched Google, AI Overview
“discount perfume”

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which perfume retailers do people search for most?

This chart shows how often people search Google for each perfume retailer by name. Each line represents a brand's share of searches for all six perfume retailers we track, month by month, from searches in United States.

Share of searches among perfume retailers in the United States, by month

Month	Jomashop	FragranceNet	Perfumania	FragranceX	Fragrance Outlet	FragranceBuy
Oct 2025	52.3%	34.6%	5.7%	3.1%	2.6%	1.7%
Nov 2025	47.5%	38.5%	6.3%	3.5%	2.8%	1.3%
Dec 2025	46.6%	37.8%	7.6%	4.2%	2.8%	1%
Jan 2026	57.2%	31%	5.1%	3.4%	2.3%	1%
Feb 2026	52.3%	34.7%	5.7%	3.8%	2.6%	0.93%
Mar 2026	56.8%	30.8%	5.1%	4.1%	2.3%	0.83%
Apr 2026	53.3%	35.3%	4.8%	3.9%	2.1%	0.64%
May 2026	53.6%	35.6%	4.8%	3.2%	2.1%	0.64%
Jun 2026	57.8%	31.4%	5.2%	2.8%	2.3%	0.56%
Jul 2026	57.8%	31.4%	5.2%	2.8%	2.3%	0.56%
Aug 2026	57.8%	31.4%	5.2%	2.8%	2.3%	0.56%
Sep 2026	58.1%	31.5%	5.2%	2.8%	1.9%	0.46%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Jomashop	58.1%	680K	+0.18%	+0.3 points
2, held 2nd	FragranceNet	31.5%	368K	0%	+0.1 points
3, held 3rd	Perfumania	5.2%	60.5K	0%	0 points
4, held 4th	FragranceX	2.8%	33.1K	0%	0 points
5, held 5th	Fragrance Outlet	1.9%	22.2K	-18.1%	-0.4 points
6, held 6th	FragranceBuy	0.46%	5.4K	-18.2%	-0.1 points

1.Jomashop
58.1%
Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share +0.3 points.
2.FragranceNet
31.5%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Perfumania
5.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.FragranceX
2.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Fragrance Outlet
1.9%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
6.FragranceBuy
0.46%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among perfume retailers in the United States?

6 brands

In September 2026, Jomashop was the most searched among perfume retailers in the United States, with an estimated 680K branded searches, 58.1% of all searches for the six we track. FragranceNet is in 2nd place, 26.7 percentage points behind at 31.5%.

United States perfume retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Jomashop	52.3% → 58.1%	58.1%Sep 2026	46.6%Dec 2025	1st
FragranceNet	34.6% → 31.5%	38.5%Nov 2025	30.8%Mar 2026	2nd
Perfumania	5.7% → 5.2%	7.6%Dec 2025	4.8%Apr 2026	3rd
FragranceX	3.1% → 2.8%	4.2%Dec 2025	2.8%Jul 2026	4th
Fragrance Outlet	2.6% → 1.9%	2.8%Nov 2025	1.9%Sep 2026	5th
FragranceBuy	1.7% → 0.46%	1.7%Oct 2025	0.46%Sep 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Jomashop’s share of searches among perfume retailers in the United States increased from 52.3% to 58.1%.
Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States decreased from 34.6% to 31.5%.
Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States decreased from 5.7% to 5.2%.
Across the 12 months ending September 2026, Fragrance Outlet’s share of searches among perfume retailers in the United States decreased from 2.6% to 1.9%.
Across the 12 months ending September 2026, FragranceBuy’s share of searches among perfume retailers in the United States decreased from 1.7% to 0.46%.
Across the 12 months ending September 2026, Jomashop’s share of searches among perfume retailers in the United States peaked at 58.1% in September 2026 and was lowest at 46.6% in December 2025.
Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States peaked at 38.5% in November 2025 and was lowest at 30.8% in March 2026.
Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States peaked at 7.6% in December 2025 and was lowest at 4.8% in April 2026.
Across the 12 months ending September 2026, FragranceX’s share of searches among perfume retailers in the United States peaked at 4.2% in December 2025 and was lowest at 2.8% in July 2026.
Across the 12 months ending September 2026, FragranceX held steady: its share of searches among perfume retailers in the United States moved less than 0.5 percentage points.

How did search popularity change for United States perfume retailers in September 2026?

3 changes

Estimated monthly branded searches for Jomashop in the United States rose 22.4% over 12 measured months, from 555K to 680K in September 2026.
Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.
Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted for perfume retailers?

7 search terms

Each brand's share of searches among perfume retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.