Brandwave

Flintstones vs Renzo's:Which is more popular?

In September 2026, Flintstones had more branded searches than Renzo's among kids' vitamin brands in the United States. Flintstones had about 49,500 branded searches, while Renzo's had 2,900. Flintstones made up 24.4% of all kids' vitamin brand searches we track, and Renzo's accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, Renzo's appeared in four of the five answers and Flintstones in one. Renzo's was mentioned before Flintstones in every answer.

Among kids' vitamin brands in the United States in September 2026

Who do people search for more?

Flintstones, about 17 searches for every 1 for Renzo's

Flintstones 49.5K searchesRenzo's 2.9K searches

Who does AI mention more?

Renzo's, mentioned in 4 of 5 answers, Flintstones in 1

Renzo's in 4 of 5Flintstones in 1 of 5

Who does AI recommend more?

Renzo's, named ahead of Flintstones in every answer

Renzo's first in 4Flintstones never first

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Top kids' vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Renzo's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Flintstones was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Renzo's was listed before Flintstones in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SmartyPants1st
  2. Hiya2nd
  3. Renzo's3rd
  4. L'il Critters4th
  5. Flintstones5th
  6. MaryRuth's6th
  7. Zarbee's–
  8. Llama Naturals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids' vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Flintstones or Renzo's more popular in search?

This chart shows how often people search Google for Flintstones and Renzo's by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.

Flintstones and Renzo's among kids' vitamin brands in the United States, by month

Share of searches by month for Flintstones, Renzo's. The figures are in the table below the chart.

View monthly share of searches table
MonthMaryRuth'sFlintstonesHiyaZarbee'sL'il CrittersLlama NaturalsRenzo'sSmartyPants
Oct 202536.5%20%16.3%13.3%10.9%1.2%1.2%0.64%
Nov 202540%17.9%14.6%14.6%9.8%1.3%1.1%0.58%
Dec 202541.5%15.2%15.2%15.2%10.2%1.1%1.1%0.6%
Jan 202641.4%18.6%15.2%12.5%8.4%1.7%1.4%0.9%
Feb 202646.6%17.2%14%11.5%7.7%1.2%1.2%0.55%
Mar 202642%18.8%15.4%10.3%10.3%1.3%1.3%0.6%
Apr 202637.4%20.4%16.7%11.2%11.2%1.2%1.2%0.66%
May 202639.4%21.5%14.4%9.6%11.8%1.3%1.3%0.69%
Jun 202638%20.8%17%9.3%11.4%1.5%1.2%0.82%
Jul 202634.7%23.2%19%6.9%12.7%1.4%1.1%0.92%
Aug 202630.5%25%20.4%9.1%11.2%1.5%1.5%0.81%
Sep 202629.8%24.4%20%13.4%8.9%1.4%1.4%0.64%

How has the Flintstones and Renzo's comparison changed over the last 12 months?

3 findings

How did search popularity change for United States kids' vitamin brands in September 2026?

2 changes
  1. In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%.

  2. Estimated monthly branded searches for Renzo's in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flintstones’ and Renzo's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flintstones

1 branded search term

  • flintstones vitamins

Renzo's

1 branded search term

  • renzo's vitamins

How the Brand Demand Index is measured

Other head-to-heads among kids' vitamin brands

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