FinThrive vs Optum:Which is more popular?
In September 2026, Optum had more branded searches than FinThrive among revenue cycle management platforms in the United States. Optum had about 301,000 branded searches, while FinThrive had 5,400. Optum made up 77.6% of all revenue cycle management platform searches we track, and FinThrive accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about revenue cycle management platforms, FinThrive appeared in two of the five answers and Optum in none.
Who do people search for more?
Optum, about 56 searches for every 1 for FinThrive
Who does AI mention more?
FinThrive, mentioned in 2 of 5 answers, Optum in 0
Who does AI recommend more?
FinThrive, the only one of the two named
Follow FinThrive vs Optum and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top revenue cycle management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FinThrive was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Optum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Waystar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
R1 RCM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- FinThrive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oracle Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Experian Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Optum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Change Healthcare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Conifer Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about revenue cycle management platforms
5 answers
Asked ChatGPT
“Which revenue cycle management platform should I use in the US?”
Asked ChatGPT
“What are the best revenue cycle management platforms in the US?”
Asked ChatGPT
“What's the best revenue cycle management platform in the US for a hospital?”
Searched Google, AI Overview
“revenue cycle management software”
Searched Google, AI Overview
“medical billing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is FinThrive or Optum more popular in search?
This chart shows how often people search Google for FinThrive and Optum by name. Each line represents a brand's share of searches for all eight revenue cycle management platforms we track, month by month, from searches in United States.
Share of searches by month for Optum, FinThrive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optum | Waystar | Change Healthcare | R1 RCM | FinThrive | Oracle Health | Conifer Health | Experian Health |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 15.1% | 4.5% | 1.7% | 1.7% | 1.1% | 0.33% | 0.33% |
| Nov 2025 | 79% | 13% | 3.9% | 1.4% | 1.2% | 0.94% | 0.28% | 0.34% |
| Dec 2025 | 79.9% | 13.1% | 2.6% | 1.4% | 1.4% | 0.96% | 0.22% | 0.28% |
| Jan 2026 | 82.7% | 11.1% | 1.8% | 1.5% | 1.2% | 0.99% | 0.29% | 0.35% |
| Feb 2026 | 77.4% | 15.6% | 2.1% | 1.7% | 1.4% | 1.1% | 0.27% | 0.4% |
| Mar 2026 | 80.6% | 13.3% | 1.8% | 1.5% | 1.2% | 1.2% | 0.23% | 0.34% |
| Apr 2026 | 77.5% | 15.6% | 2.1% | 1.7% | 1.4% | 1.1% | 0.21% | 0.34% |
| May 2026 | 77.5% | 15.6% | 1.7% | 1.7% | 1.7% | 1.1% | 0.26% | 0.41% |
| Jun 2026 | 74.9% | 18.4% | 1.6% | 2% | 1.3% | 1.1% | 0.25% | 0.4% |
| Jul 2026 | 77.8% | 15.6% | 1.7% | 1.7% | 1.4% | 1.1% | 0.26% | 0.41% |
| Aug 2026 | 77.5% | 15.6% | 1.7% | 2.1% | 1.4% | 1.1% | 0.26% | 0.41% |
| Sep 2026 | 77.6% | 15.6% | 1.7% | 1.7% | 1.4% | 1.1% | 0.41% | 0.41% |
How has the FinThrive and Optum comparison changed over the last 12 months?
3 findings
- Optum was ahead of FinThrive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FinThrive’s share of searches among revenue cycle management platforms in the United States moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Optum’s share of searches among revenue cycle management platforms in the United States moved from 75.3% to 77.6%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for United States revenue cycle management platforms in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FinThrive’s and Optum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among revenue cycle management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.