Brandwave

How popular isOptum in search?

In September 2026, there were an estimated 301K branded searches for Optum in United States which is down 18.2% over the last 12 months. Optum holds 80% estimated Share of Search among United States revenue cycle management platforms and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Optum80%
  2. Waystar16.1%
  3. Change Healthcare1.8%
  4. R1 RCM1.8%
  5. Conifer Health0.43%
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Which revenue cycle management platforms compete with Optum?

Optum against revenue cycle management platforms in United States, by month

Share of Search by month for Optum, Waystar. The figures are in the table below the chart.

View monthly share of search table
MonthOptumWaystarChange HealthcareR1 RCMConifer Health
Oct 202577.7%15.6%4.7%1.7%0.34%
Nov 202581%13.3%4%1.5%0.29%
Dec 202582.1%13.5%2.7%1.5%0.22%
Jan 202684.9%11.4%1.9%1.5%0.3%
Feb 202679.8%16%2.1%1.8%0.28%
Mar 202682.8%13.6%1.8%1.5%0.24%
Apr 202679.8%16.1%2.1%1.8%0.22%
May 202680.1%16.1%1.8%1.8%0.27%
Jun 202677%18.9%1.7%2.1%0.26%
Jul 202680.1%16.1%1.8%1.8%0.27%
Aug 202679.8%16%1.7%2.1%0.27%
Sep 202680%16.1%1.8%1.8%0.43%

  1. 1.Optum

    80%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Waystar

    16.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Change Healthcare

    1.8%

    Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.R1 RCM

    1.8%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Conifer Health

    0.43%

    Held 5th. 1.6K estimated branded searches, +60% vs prior month. Share +0.2 points.

Compare search popularity between Optum and its closest rivals

Every comparison with Optum

How has branded search demand for Optum changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Optum in United States fell from 368K to 301K.
  • Across the 12 months ending September 2026, Optum’s estimated Share of Search among revenue cycle management platforms in United States increased from 77.7% to 80%.
  • Across the 12 months ending September 2026, Optum’s estimated Share of Search among revenue cycle management platforms in United States peaked at 84.9% in January 2026 and was lowest at 77% in June 2026.

How did search popularity change for United States revenue cycle management platforms in September 2026?

  1. In September 2026, Change Healthcare rose from 4th to 3rd among revenue cycle management platforms in United States.

  2. In September 2026, R1 RCM fell from 3rd to 4th among revenue cycle management platforms in United States.

  3. Estimated monthly branded searches for Waystar in United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Optum in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How is Optum measured?

Brandwave collects information about searches that people make online using Optum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optum

Do you work for Optum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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