Brandwave

Festool vs Porter-Cable:Which is more popular?

In September 2026, Festool had more branded searches than Porter-Cable among power tool brands in the United States. Festool had about 33,100 branded searches, while Porter-Cable had 12,100. Festool made up 3.7% of all power tool brand searches we track, and Porter-Cable accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about power tool brands, Festool appeared in one of the five answers and Porter-Cable in none.

Among power tool brands in the United States in September 2026

Who do people search for more?

Festool, about 3 searches for every 1 for Porter-Cable

Festool 33.1K searchesPorter-Cable 12.1K searches

Who does AI mention more?

Festool, mentioned in 1 of 5 answers, Porter-Cable in 0

Festool in 1 of 5Porter-Cable in 0 of 5

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Porter-Cable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. +5 more
  11. Porter-Cable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Porter-Cable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Festool or Porter-Cable more popular in search?

This chart shows how often people search Google for Festool and Porter-Cable by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

Festool and Porter-Cable among power tool brands in the United States, by month

Share of searches by month for Festool, Porter-Cable. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

How has the Festool and Porter-Cable comparison changed over the last 12 months?

3 findings

How did search popularity change for United States power tool brands in September 2026?

3 changes

  1. In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.

  2. Estimated monthly branded searches for Festool in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Porter-Cable in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Festool’s and Porter-Cable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

1 branded search term

  • festool

Porter-Cable

1 branded search term

  • porter cable

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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