Eureka vs Samsung:Which is more popular?
In September 2026, Eureka had more branded searches than Samsung among vacuum brands in the United States. Eureka had about 18,100 branded searches, while Samsung had 2,900. Eureka made up 2.4% of all vacuum brand searches we track, and Samsung accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about vacuum brands, neither Eureka nor Samsung appeared in any of the five answers.
Who do people search for more?
Eureka, about 6 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Eureka nor Samsung showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eureka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum brands
5 answers
Asked ChatGPT
“Which vacuum should I buy?”
Asked ChatGPT
“What are the best vacuum brands?”
Asked ChatGPT
“What is the best cordless vacuum?”
Searched Google, AI Overview
“vacuum”
Searched Google, AI Overview
“cordless vacuum”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Eureka or Samsung more popular in search?
This chart shows how often people search Google for Eureka and Samsung by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.
Share of searches by month for Eureka, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shark | Dyson | Roborock | Kirby | Miele | BISSELL | Tineco | Eureka | Hoover | Dirt Devil | Oreck | Kenmore | Eufy | Levoit | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 24% | 10.8% | 7.2% | 7.2% | 3.9% | 5.9% | 2.2% | 2.2% | 1.8% | 2.2% | 0.97% | 1.2% | 0.79% | 0.43% |
| Nov 2025 | 25.4% | 25.4% | 17% | 5.1% | 7.6% | 3.4% | 6.2% | 1.9% | 1.9% | 1.5% | 1.5% | 0.84% | 1% | 0.68% | 0.46% |
| Dec 2025 | 26.7% | 26.7% | 14.6% | 5.4% | 8% | 3.6% | 5.4% | 2% | 1.6% | 1.3% | 1.6% | 0.88% | 0.88% | 0.88% | 0.39% |
| Jan 2026 | 27.7% | 22.6% | 12.4% | 6.8% | 8.3% | 4.6% | 5.6% | 2.5% | 2.5% | 1.7% | 2% | 1.1% | 0.91% | 0.91% | 0.49% |
| Feb 2026 | 26.7% | 21.9% | 12% | 8% | 8% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2.4% | 1.1% | 0.88% | 0.72% | 0.59% |
| Mar 2026 | 28.6% | 23.4% | 10.5% | 7% | 10.5% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 1.7% | 1.2% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 26.9% | 22.1% | 12.1% | 8.1% | 8.1% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2% | 1.1% | 0.88% | 0.59% | 0.59% |
| May 2026 | 26.9% | 22.1% | 12.1% | 6.6% | 8.1% | 5.4% | 5.4% | 3% | 2.4% | 2% | 2% | 1.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 26.1% | 21.4% | 14.3% | 7.8% | 7.8% | 5.3% | 5.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.3% | 1.1% | 0.7% | 0.47% |
| Jul 2026 | 26.3% | 21.6% | 14.4% | 7.9% | 7.9% | 5.3% | 5.3% | 2.4% | 1.9% | 1.9% | 1.9% | 1.1% | 0.86% | 0.71% | 0.47% |
| Aug 2026 | 27.9% | 22.8% | 12.5% | 8.4% | 8.4% | 4.6% | 4.6% | 2.1% | 2.1% | 2.1% | 1.7% | 0.92% | 0.92% | 0.75% | 0.5% |
| Sep 2026 | 26.1% | 21.4% | 14.3% | 7.9% | 7.9% | 6.4% | 4.3% | 2.4% | 2.4% | 1.9% | 1.9% | 1.1% | 0.86% | 0.86% | 0.38% |
How has the Eureka and Samsung comparison changed over the last 12 months?
3 findings
- Eureka was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eureka’s share of searches among vacuum brands in the United States moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among vacuum brands in the United States moved from 0.43% to 0.38%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United States vacuum brands in September 2026?
2 changes
In September 2026, Eureka rose from 9th to 8th among vacuum brands in the United States.
Estimated monthly branded searches for Samsung in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eureka’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vacuum brands
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