Brandwave

Eufy vs Kirby:Which is more popular?

In September 2026, Kirby had more branded searches than Eufy among vacuum brands in the United States. Kirby had about 60,500 branded searches, while Eufy had 6,600. Kirby made up 7.9% of all vacuum brand searches we track, and Eufy accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about vacuum brands, neither Eufy nor Kirby appeared in any of the five answers.

Among vacuum brands in the United States in September 2026

Who do people search for more?

Kirby, about 9 searches for every 1 for Eufy

Kirby 60.5K searchesEufy 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Eufy in 0 of 5Kirby in 0 of 5

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Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Eufy nor Kirby showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BISSELL3rd
  4. Miele4th
  5. Hoover5th
  6. Dirt Devil5th
  7. Levoit7th
  8. Roborock8th
  9. Kirby–
  10. +4 more
  11. Eufy–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Eufy or Kirby more popular in search?

This chart shows how often people search Google for Eufy and Kirby by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.

Eufy and Kirby among vacuum brands in the United States, by month

Share of searches by month for Kirby, Eufy. The figures are in the table below the chart.

View monthly share of searches table
MonthSharkDysonRoborockKirbyMieleBISSELLTinecoEurekaHooverDirt DevilOreckKenmoreEufyLevoitSamsung
Oct 202529.3%24%10.8%7.2%7.2%3.9%5.9%2.2%2.2%1.8%2.2%0.97%1.2%0.79%0.43%
Nov 202525.4%25.4%17%5.1%7.6%3.4%6.2%1.9%1.9%1.5%1.5%0.84%1%0.68%0.46%
Dec 202526.7%26.7%14.6%5.4%8%3.6%5.4%2%1.6%1.3%1.6%0.88%0.88%0.88%0.39%
Jan 202627.7%22.6%12.4%6.8%8.3%4.6%5.6%2.5%2.5%1.7%2%1.1%0.91%0.91%0.49%
Feb 202626.7%21.9%12%8%8%5.4%5.4%2.4%2.4%2%2.4%1.1%0.88%0.72%0.59%
Mar 202628.6%23.4%10.5%7%10.5%4.7%4.7%2.1%2.1%1.7%1.7%1.2%0.77%0.63%0.42%
Apr 202626.9%22.1%12.1%8.1%8.1%5.4%5.4%2.4%2.4%2%2%1.1%0.88%0.59%0.59%
May 202626.9%22.1%12.1%6.6%8.1%5.4%5.4%3%2.4%2%2%1.3%1.1%0.72%0.72%
Jun 202626.1%21.4%14.3%7.8%7.8%5.3%5.3%2.3%2.3%1.9%1.9%1.3%1.1%0.7%0.47%
Jul 202626.3%21.6%14.4%7.9%7.9%5.3%5.3%2.4%1.9%1.9%1.9%1.1%0.86%0.71%0.47%
Aug 202627.9%22.8%12.5%8.4%8.4%4.6%4.6%2.1%2.1%2.1%1.7%0.92%0.92%0.75%0.5%
Sep 202626.1%21.4%14.3%7.9%7.9%6.4%4.3%2.4%2.4%1.9%1.9%1.1%0.86%0.86%0.38%

How has the Eufy and Kirby comparison changed over the last 12 months?

3 findings
  • Kirby was ahead of Eufy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among vacuum brands in the United States moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Kirby’s share of searches among vacuum brands in the United States moved from 7.2% to 7.9%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for United States vacuum brands in September 2026?

2 changes
  1. In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.

  2. In September 2026, Eufy fell from 12th to 13th among vacuum brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eufy’s and Kirby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

1 branded search term

  • eufy vacuum

Kirby

1 branded search term

  • kirby vacuum

How the Brand Demand Index is measured

Other head-to-heads among vacuum brands

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