Ettitude vs Parachute:Which is more popular?
In September 2026, Parachute had more branded searches than Ettitude among bedding brands in the United States. Parachute had about 18,100 branded searches, while Ettitude had 2,400. Parachute made up 4.6% of all bedding brand searches we track, and Ettitude accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about bedding brands, Parachute appeared in one of the five answers and Ettitude in none.
Follow Ettitude vs Parachute and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bedding brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parachute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ettitude did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brooklinen1st
Cozy Earth2nd
Boll & Branch2nd
Quince4th
Parachute5th
Bedsure–
Ettitude–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brooklinen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boll & Branch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozy Earth1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bedsure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ettitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bedding brands
5 answers
Asked ChatGPT
“Which sheets should I buy?”
Asked ChatGPT
“What are the best bedding brands?”
Asked ChatGPT
“What are the best cooling sheets?”
Searched Google, AI Overview
“bed sheets”
Searched Google, AI Overview
“best sheets”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Ettitude or Parachute more popular in search?
This chart shows how often people search Google for Ettitude and Parachute by name. Each line represents a brand's share of searches for all seven bedding brands we track, month by month, from searches in United States.
Share of searches by month for Parachute, Ettitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Quince | Parachute | Bedsure | Ettitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 40% | 22% | 3.6% | 3.6% | 3.6% | 0.58% |
| Nov 2025 | 25.1% | 45.9% | 20.6% | 2.8% | 2.8% | 2.3% | 0.55% |
| Dec 2025 | 24.6% | 44.9% | 20.1% | 2.7% | 2.2% | 4.9% | 0.54% |
| Jan 2026 | 30.6% | 37.4% | 20.5% | 4.1% | 2.7% | 4.1% | 0.66% |
| Feb 2026 | 30.5% | 37.5% | 20.5% | 4.1% | 3.4% | 3.4% | 0.67% |
| Mar 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.67% |
| Apr 2026 | 33.3% | 33.3% | 22.3% | 4.5% | 3% | 3% | 0.59% |
| May 2026 | 32.3% | 32.3% | 21.7% | 5.3% | 4.3% | 3.5% | 0.57% |
| Jun 2026 | 30.7% | 30.7% | 25.3% | 5.1% | 3.4% | 4.1% | 0.81% |
| Jul 2026 | 29.6% | 24.4% | 29.6% | 6% | 6% | 4% | 0.51% |
| Aug 2026 | 32.7% | 26.7% | 21.9% | 6.6% | 8% | 3.6% | 0.46% |
| Sep 2026 | 34.4% | 28% | 23% | 5.6% | 4.6% | 3.8% | 0.61% |
How has the Ettitude and Parachute comparison changed over the last 12 months?
3 findings
- Parachute was ahead of Ettitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ettitude’s share of searches among bedding brands in the United States moved from 0.58% to 0.61%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Parachute’s share of searches among bedding brands in the United States moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States bedding brands in September 2026?
1 change
In September 2026, Parachute lost share of searches among bedding brands in the United States, from 8% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ettitude’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bedding brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.