Elead vs Tekion:Which is more popular?
In September 2026, Tekion had more branded searches than Elead among car dealership CRMs in the United States. Tekion had about 33,100 branded searches, while Elead had 4,400. Tekion made up 11.3% of all car dealership CRM searches we track, and Elead accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about car dealership CRMs, Elead appeared in two of the five answers and Tekion in one. Elead was mentioned before Tekion in every answer that named either.
Who do people search for more?
Tekion, about 8 searches for every 1 for Elead
Who does AI mention more?
Elead, mentioned in 2 of 5 answers, Tekion in 1
Who does AI recommend more?
Elead, named ahead of Tekion in 2 of 2 answers
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Top car dealership CRMs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tekion was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elead was listed before Tekion in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
VinSolutions1st
DriveCentric2nd
DealerCenter3rd
AutoRaptor4th- Elead5th
DealerSocket6th
Selly7th- Tekion8th
DealerPeak–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car dealership CRMs
5 answers
Asked ChatGPT
“Which car dealership CRM should I use in the US?”
Asked ChatGPT
“What are the best car dealership CRMs in the US?”
Asked ChatGPT
“What's the best car dealership CRM in the US for an independent used car dealer?”
Searched Google, AI Overview
“car dealership crm”
Searched Google, AI Overview
“automotive crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Elead or Tekion more popular in search?
This chart shows how often people search Google for Elead and Tekion by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.
Share of searches by month for Tekion, Elead. The figures are in the table below the chart.
View monthly share of searches table
| Month | VinSolutions | DriveCentric | DealerCenter | DealerSocket | Tekion | Elead | AutoRaptor | Selly | DealerPeak |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 17.1% | 14% | 21% | 14% | 2.3% | 0.25% | 0.14% | 0.07% |
| Nov 2025 | 29.1% | 19.5% | 13% | 19.5% | 15.9% | 2.6% | 0.23% | 0.13% | 0.05% |
| Dec 2025 | 32% | 17.6% | 11.8% | 21.5% | 14.4% | 2.4% | 0.21% | 0.14% | 0.05% |
| Jan 2026 | 32.4% | 17.8% | 14.6% | 14.6% | 17.8% | 2.4% | 0.26% | 0.14% | 0.08% |
| Feb 2026 | 28.4% | 19% | 15.5% | 15.5% | 19% | 2.1% | 0.28% | 0.15% | 0.07% |
| Mar 2026 | 33.4% | 18.4% | 15% | 18.4% | 12.3% | 2% | 0.3% | 0.15% | 0.06% |
| Apr 2026 | 31.5% | 21.1% | 17.3% | 17.3% | 9.4% | 2.8% | 0.35% | 0.17% | 0.07% |
| May 2026 | 34.8% | 19.2% | 15.7% | 19.2% | 8.6% | 2.1% | 0.28% | 0.12% | 0.07% |
| Jun 2026 | 29.8% | 24.4% | 16.3% | 16.3% | 10.9% | 1.8% | 0.29% | 0.13% | 0.07% |
| Jul 2026 | 29.1% | 23.8% | 15.9% | 15.9% | 13% | 1.7% | 0.28% | 0.13% | 0.07% |
| Aug 2026 | 29.1% | 23.8% | 15.9% | 15.9% | 13% | 1.7% | 0.23% | 0.15% | 0.07% |
| Sep 2026 | 30.8% | 25.2% | 16.9% | 13.8% | 11.3% | 1.5% | 0.3% | 0.13% | 0.07% |
How has the Elead and Tekion comparison changed over the last 12 months?
3 findings
- Tekion was ahead of Elead in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States moved from 2.3% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States moved from 14% to 11.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for United States car dealership CRMs in September 2026?
2 changes
In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.
Estimated monthly branded searches for Elead in the United States fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elead’s and Tekion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car dealership CRMs
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