Brandwave

Elead vs Selly:Which is more popular?

In September 2026, Elead had more branded searches than Selly among car dealership CRMs in the United States. Elead had about 4,400 branded searches, while Selly had 390. Elead made up 1.5% of all car dealership CRM searches we track, and Selly accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about car dealership CRMs, Selly appeared in three of the five answers and Elead in two. Elead and Selly were each mentioned first in two of the four answers that named either.

Among car dealership CRMs in the United States in September 2026

Who do people search for more?

Elead, about 11 searches for every 1 for Selly

Elead 4.4K searchesSelly 390 searches

Who does AI mention more?

Selly, mentioned in 3 of 5 answers, Elead in 2

Selly in 3 of 5Elead in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Elead first in 2Selly first in 2

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Top car dealership CRMs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selly was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elead was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elead and Selly were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VinSolutions1st
  2. DriveCentric2nd
  3. DealerCenter3rd
  4. AutoRaptor4th
  5. Elead5th
  6. DealerSocket6th
  7. Selly7th
  8. Tekion8th
  9. DealerPeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car dealership CRMs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Elead or Selly more popular in search?

This chart shows how often people search Google for Elead and Selly by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.

Elead and Selly among car dealership CRMs in the United States, by month

Share of searches by month for Elead, Selly. The figures are in the table below the chart.

View monthly share of searches table
MonthVinSolutionsDriveCentricDealerCenterDealerSocketTekionEleadAutoRaptorSellyDealerPeak
Oct 202531.1%17.1%14%21%14%2.3%0.25%0.14%0.07%
Nov 202529.1%19.5%13%19.5%15.9%2.6%0.23%0.13%0.05%
Dec 202532%17.6%11.8%21.5%14.4%2.4%0.21%0.14%0.05%
Jan 202632.4%17.8%14.6%14.6%17.8%2.4%0.26%0.14%0.08%
Feb 202628.4%19%15.5%15.5%19%2.1%0.28%0.15%0.07%
Mar 202633.4%18.4%15%18.4%12.3%2%0.3%0.15%0.06%
Apr 202631.5%21.1%17.3%17.3%9.4%2.8%0.35%0.17%0.07%
May 202634.8%19.2%15.7%19.2%8.6%2.1%0.28%0.12%0.07%
Jun 202629.8%24.4%16.3%16.3%10.9%1.8%0.29%0.13%0.07%
Jul 202629.1%23.8%15.9%15.9%13%1.7%0.28%0.13%0.07%
Aug 202629.1%23.8%15.9%15.9%13%1.7%0.23%0.15%0.07%
Sep 202630.8%25.2%16.9%13.8%11.3%1.5%0.3%0.13%0.07%

How has the Elead and Selly comparison changed over the last 12 months?

3 findings
  • Elead was ahead of Selly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States moved from 2.3% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Selly’s share of searches among car dealership CRMs in the United States moved from 0.14% to 0.13%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for United States car dealership CRMs in September 2026?

2 changes

  1. Estimated monthly branded searches for Elead in the United States fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Selly in the United States fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Elead’s and Selly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elead

1 branded search term

  • eleadcrm

Selly

1 branded search term

  • selly automotive

How the Brand Demand Index is measured

Other head-to-heads among car dealership CRMs

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