Microsoft Dynamics 365 vs Salesforce:Which is more popular?
In September 2026, Salesforce had more branded searches than Microsoft Dynamics 365 among government CRM platforms in the United States. Salesforce had about 260 branded searches, while Microsoft Dynamics 365 had 30. Salesforce made up 0.35% of all government CRM platform searches we track, and Microsoft Dynamics 365 accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about government CRM platforms, Salesforce appeared in all five answers and Microsoft Dynamics 365 in four. Salesforce was mentioned before Microsoft Dynamics 365 in every answer.
Who do people search for more?
Salesforce, about 9 searches for every 1 for Microsoft Dynamics 365
Who does AI mention more?
Salesforce, mentioned in every answer we collected
Who does AI recommend more?
Salesforce, named ahead of Microsoft Dynamics 365 in every answer
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Top government CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce appeared in all five answers. Microsoft Dynamics 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salesforce was listed before Microsoft Dynamics 365 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Dynamics 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Granicus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ServiceNow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GovPilot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tyler Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Accela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CivicPlus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about government CRM platforms
5 answers
Asked ChatGPT
“Which government CRM should I use in the US?”
Asked ChatGPT
“What are the best government CRMs in the US?”
Asked ChatGPT
“What's the best government CRM in the US for a council team?”
Searched Google, AI Overview
“government crm”
Searched Google, AI Overview
“government crm software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Microsoft Dynamics 365 or Salesforce more popular in search?
This chart shows how often people search Google for Microsoft Dynamics 365 and Salesforce by name. Each line represents a brand's share of searches for all eight government CRM platforms we track, month by month, from searches in United States.
Share of searches by month for Salesforce, Microsoft Dynamics 365. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tyler Technologies | Accela | CivicPlus | Granicus | GovPilot | Salesforce | Microsoft Dynamics 365 | ServiceNow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.55% | 0.01% | 0.04% |
| Nov 2025 | 46.9% | 25.6% | 14% | 11.4% | 1.5% | 0.55% | 0.02% | 0.05% |
| Dec 2025 | 56.9% | 20.8% | 11.4% | 9.3% | 1.2% | 0.45% | 0.01% | 0.04% |
| Jan 2026 | 46.2% | 25.3% | 16.9% | 9.2% | 1.8% | 0.54% | 0.01% | 0.04% |
| Feb 2026 | 47.7% | 26.1% | 14.3% | 9.5% | 1.9% | 0.46% | 0.01% | 0.04% |
| Mar 2026 | 50.3% | 22.5% | 15% | 10.1% | 1.6% | 0.48% | 0.01% | 0.05% |
| Apr 2026 | 43.8% | 29.3% | 16% | 8.7% | 1.7% | 0.42% | 0.01% | 0.04% |
| May 2026 | 47.5% | 26% | 14.2% | 9.5% | 2.3% | 0.46% | 0.01% | 0.03% |
| Jun 2026 | 44.9% | 30.1% | 13.4% | 8.9% | 2.2% | 0.43% | 0.01% | 0.04% |
| Jul 2026 | 46.9% | 25.6% | 14% | 11.5% | 1.4% | 0.45% | 0.01% | 0.03% |
| Aug 2026 | 46.7% | 25.5% | 14% | 11.4% | 1.8% | 0.45% | 0.03% | 0.01% |
| Sep 2026 | 44.2% | 29.6% | 13.2% | 10.8% | 1.7% | 0.35% | 0.04% | 0.03% |
How has the Microsoft Dynamics 365 and Salesforce comparison changed over the last 12 months?
3 findings
- Salesforce was ahead of Microsoft Dynamics 365 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Dynamics 365’s share of searches among government CRM platforms in the United States moved from 0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 12 months ending September 2026, Salesforce’s share of searches among government CRM platforms in the United States moved from 0.55% to 0.35%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for United States government CRM platforms in September 2026?
2 changes
Estimated monthly branded searches for Microsoft Dynamics 365 in the United States rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Salesforce in the United States fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Dynamics 365
1 branded search term
- dynamics 365 government
Salesforce
1 branded search term
- salesforce government cloud
Other head-to-heads among government CRM platforms
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