Brandwave

Dirt Devil vs Samsung:Which is more popular?

In September 2026, Dirt Devil had more branded searches than Samsung among vacuum brands in the United States. Dirt Devil had about 14,800 branded searches, while Samsung had 2,900. Dirt Devil made up 1.9% of all vacuum brand searches we track, and Samsung accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about vacuum brands, Dirt Devil appeared in one of the five answers and Samsung in none.

Among vacuum brands in the United States in September 2026

Who do people search for more?

Dirt Devil, about 5 searches for every 1 for Samsung

Dirt Devil 14.8K searchesSamsung 2.9K searches

Who does AI mention more?

Dirt Devil, mentioned in 1 of 5 answers, Samsung in 0

Dirt Devil in 1 of 5Samsung in 0 of 5

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Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BISSELL3rd
  4. Miele4th
  5. Hoover5th
  6. Dirt Devil5th
  7. Levoit7th
  8. Roborock8th
  9. Kirby–
  10. +5 more
  11. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dirt Devil or Samsung more popular in search?

This chart shows how often people search Google for Dirt Devil and Samsung by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.

Dirt Devil and Samsung among vacuum brands in the United States, by month

Share of searches by month for Dirt Devil, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthSharkDysonRoborockKirbyMieleBISSELLTinecoEurekaHooverDirt DevilOreckKenmoreEufyLevoitSamsung
Oct 202529.3%24%10.8%7.2%7.2%3.9%5.9%2.2%2.2%1.8%2.2%0.97%1.2%0.79%0.43%
Nov 202525.4%25.4%17%5.1%7.6%3.4%6.2%1.9%1.9%1.5%1.5%0.84%1%0.68%0.46%
Dec 202526.7%26.7%14.6%5.4%8%3.6%5.4%2%1.6%1.3%1.6%0.88%0.88%0.88%0.39%
Jan 202627.7%22.6%12.4%6.8%8.3%4.6%5.6%2.5%2.5%1.7%2%1.1%0.91%0.91%0.49%
Feb 202626.7%21.9%12%8%8%5.4%5.4%2.4%2.4%2%2.4%1.1%0.88%0.72%0.59%
Mar 202628.6%23.4%10.5%7%10.5%4.7%4.7%2.1%2.1%1.7%1.7%1.2%0.77%0.63%0.42%
Apr 202626.9%22.1%12.1%8.1%8.1%5.4%5.4%2.4%2.4%2%2%1.1%0.88%0.59%0.59%
May 202626.9%22.1%12.1%6.6%8.1%5.4%5.4%3%2.4%2%2%1.3%1.1%0.72%0.72%
Jun 202626.1%21.4%14.3%7.8%7.8%5.3%5.3%2.3%2.3%1.9%1.9%1.3%1.1%0.7%0.47%
Jul 202626.3%21.6%14.4%7.9%7.9%5.3%5.3%2.4%1.9%1.9%1.9%1.1%0.86%0.71%0.47%
Aug 202627.9%22.8%12.5%8.4%8.4%4.6%4.6%2.1%2.1%2.1%1.7%0.92%0.92%0.75%0.5%
Sep 202626.1%21.4%14.3%7.9%7.9%6.4%4.3%2.4%2.4%1.9%1.9%1.1%0.86%0.86%0.38%

How has the Dirt Devil and Samsung comparison changed over the last 12 months?

3 findings
  • Dirt Devil was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dirt Devil’s share of searches among vacuum brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among vacuum brands in the United States moved from 0.43% to 0.38%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for United States vacuum brands in September 2026?

2 changes

  1. In September 2026, Dirt Devil fell from 8th to 10th among vacuum brands in the United States.

  2. Estimated monthly branded searches for Samsung in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dirt Devil’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dirt Devil

1 branded search term

  • dirt devil vacuum

Samsung

1 branded search term

  • samsung vacuum

How the Brand Demand Index is measured

Other head-to-heads among vacuum brands

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