Brandwave

Dirt Devil vs Hoover:Which is more popular?

In September 2026, Hoover had more branded searches than Dirt Devil among vacuum brands in the United States. Hoover had about 18,100 branded searches, while Dirt Devil had 14,800. Hoover made up 2.4% of all vacuum brand searches we track, and Dirt Devil accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about vacuum brands, Dirt Devil and Hoover each appeared in one of the five answers. Dirt Devil and Hoover were each mentioned first in one of the two answers that named either.

Among vacuum brands in the United States in September 2026

Who do people search for more?

Hoover, about 22% more searches than Dirt Devil

Hoover 18.1K searchesDirt Devil 14.8K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dirt Devil in 1 of 5Hoover in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dirt Devil first in 1Hoover first in 1

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Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hoover was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dirt Devil and Hoover were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BISSELL3rd
  4. Miele4th
  5. Hoover5th
  6. Dirt Devil5th
  7. Levoit7th
  8. Roborock8th
  9. Kirby–
  10. Tineco–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dirt Devil or Hoover more popular in search?

This chart shows how often people search Google for Dirt Devil and Hoover by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.

Dirt Devil and Hoover among vacuum brands in the United States, by month

Share of searches by month for Hoover, Dirt Devil. The figures are in the table below the chart.

View monthly share of searches table
MonthSharkDysonRoborockKirbyMieleBISSELLTinecoEurekaHooverDirt DevilOreckKenmoreEufyLevoitSamsung
Oct 202529.3%24%10.8%7.2%7.2%3.9%5.9%2.2%2.2%1.8%2.2%0.97%1.2%0.79%0.43%
Nov 202525.4%25.4%17%5.1%7.6%3.4%6.2%1.9%1.9%1.5%1.5%0.84%1%0.68%0.46%
Dec 202526.7%26.7%14.6%5.4%8%3.6%5.4%2%1.6%1.3%1.6%0.88%0.88%0.88%0.39%
Jan 202627.7%22.6%12.4%6.8%8.3%4.6%5.6%2.5%2.5%1.7%2%1.1%0.91%0.91%0.49%
Feb 202626.7%21.9%12%8%8%5.4%5.4%2.4%2.4%2%2.4%1.1%0.88%0.72%0.59%
Mar 202628.6%23.4%10.5%7%10.5%4.7%4.7%2.1%2.1%1.7%1.7%1.2%0.77%0.63%0.42%
Apr 202626.9%22.1%12.1%8.1%8.1%5.4%5.4%2.4%2.4%2%2%1.1%0.88%0.59%0.59%
May 202626.9%22.1%12.1%6.6%8.1%5.4%5.4%3%2.4%2%2%1.3%1.1%0.72%0.72%
Jun 202626.1%21.4%14.3%7.8%7.8%5.3%5.3%2.3%2.3%1.9%1.9%1.3%1.1%0.7%0.47%
Jul 202626.3%21.6%14.4%7.9%7.9%5.3%5.3%2.4%1.9%1.9%1.9%1.1%0.86%0.71%0.47%
Aug 202627.9%22.8%12.5%8.4%8.4%4.6%4.6%2.1%2.1%2.1%1.7%0.92%0.92%0.75%0.5%
Sep 202626.1%21.4%14.3%7.9%7.9%6.4%4.3%2.4%2.4%1.9%1.9%1.1%0.86%0.86%0.38%

How has the Dirt Devil and Hoover comparison changed over the last 12 months?

3 findings
  • Hoover was ahead of Dirt Devil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dirt Devil’s share of searches among vacuum brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Hoover’s share of searches among vacuum brands in the United States moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for United States vacuum brands in September 2026?

2 changes

  1. In September 2026, Hoover rose from 10th to 9th among vacuum brands in the United States.

  2. In September 2026, Dirt Devil fell from 8th to 10th among vacuum brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dirt Devil’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dirt Devil

1 branded search term

  • dirt devil vacuum

Hoover

1 branded search term

  • hoover vacuum

How the Brand Demand Index is measured

Other head-to-heads among vacuum brands

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