Dirt Devil vs Dyson:Which is more popular?
In September 2026, Dyson had more branded searches than Dirt Devil among vacuum brands in the United States. Dyson had about 165,000 branded searches, while Dirt Devil had 14,800. Dyson made up 21.4% of all vacuum brand searches we track, and Dirt Devil accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about vacuum brands, Dyson appeared in all five answers and Dirt Devil in one. Dyson was mentioned before Dirt Devil in every answer.
Who do people search for more?
Dyson, about 11 searches for every 1 for Dirt Devil
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Dirt Devil in every answer
Follow Dirt Devil vs Dyson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dyson was listed before Dirt Devil in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum brands
5 answers
Asked ChatGPT
“Which vacuum should I buy?”
Asked ChatGPT
“What are the best vacuum brands?”
Asked ChatGPT
“What is the best cordless vacuum?”
Searched Google, AI Overview
“vacuum”
Searched Google, AI Overview
“cordless vacuum”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Dirt Devil or Dyson more popular in search?
This chart shows how often people search Google for Dirt Devil and Dyson by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.
Share of searches by month for Dyson, Dirt Devil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shark | Dyson | Roborock | Kirby | Miele | BISSELL | Tineco | Eureka | Hoover | Dirt Devil | Oreck | Kenmore | Eufy | Levoit | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 24% | 10.8% | 7.2% | 7.2% | 3.9% | 5.9% | 2.2% | 2.2% | 1.8% | 2.2% | 0.97% | 1.2% | 0.79% | 0.43% |
| Nov 2025 | 25.4% | 25.4% | 17% | 5.1% | 7.6% | 3.4% | 6.2% | 1.9% | 1.9% | 1.5% | 1.5% | 0.84% | 1% | 0.68% | 0.46% |
| Dec 2025 | 26.7% | 26.7% | 14.6% | 5.4% | 8% | 3.6% | 5.4% | 2% | 1.6% | 1.3% | 1.6% | 0.88% | 0.88% | 0.88% | 0.39% |
| Jan 2026 | 27.7% | 22.6% | 12.4% | 6.8% | 8.3% | 4.6% | 5.6% | 2.5% | 2.5% | 1.7% | 2% | 1.1% | 0.91% | 0.91% | 0.49% |
| Feb 2026 | 26.7% | 21.9% | 12% | 8% | 8% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2.4% | 1.1% | 0.88% | 0.72% | 0.59% |
| Mar 2026 | 28.6% | 23.4% | 10.5% | 7% | 10.5% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 1.7% | 1.2% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 26.9% | 22.1% | 12.1% | 8.1% | 8.1% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2% | 1.1% | 0.88% | 0.59% | 0.59% |
| May 2026 | 26.9% | 22.1% | 12.1% | 6.6% | 8.1% | 5.4% | 5.4% | 3% | 2.4% | 2% | 2% | 1.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 26.1% | 21.4% | 14.3% | 7.8% | 7.8% | 5.3% | 5.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.3% | 1.1% | 0.7% | 0.47% |
| Jul 2026 | 26.3% | 21.6% | 14.4% | 7.9% | 7.9% | 5.3% | 5.3% | 2.4% | 1.9% | 1.9% | 1.9% | 1.1% | 0.86% | 0.71% | 0.47% |
| Aug 2026 | 27.9% | 22.8% | 12.5% | 8.4% | 8.4% | 4.6% | 4.6% | 2.1% | 2.1% | 2.1% | 1.7% | 0.92% | 0.92% | 0.75% | 0.5% |
| Sep 2026 | 26.1% | 21.4% | 14.3% | 7.9% | 7.9% | 6.4% | 4.3% | 2.4% | 2.4% | 1.9% | 1.9% | 1.1% | 0.86% | 0.86% | 0.38% |
How has the Dirt Devil and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Dirt Devil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dirt Devil’s share of searches among vacuum brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum brands in the United States moved from 24% to 21.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States vacuum brands in September 2026?
2 changes
In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%.
In September 2026, Dirt Devil fell from 8th to 10th among vacuum brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dirt Devil’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirt Devil
1 branded search term
- dirt devil vacuum
Dyson
1 branded search term
- dyson vacuum
Other head-to-heads among vacuum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.