Brandwave

DealerPeak vs Tekion:Which is more popular?

In September 2026, Tekion had more branded searches than DealerPeak among car dealership CRMs in the United States. Tekion had about 33,100 branded searches, while DealerPeak had 210. Tekion made up 11.3% of all car dealership CRM searches we track, and DealerPeak accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about car dealership CRMs, Tekion appeared in one of the five answers and DealerPeak in none.

Among car dealership CRMs in the United States in September 2026

Who do people search for more?

Tekion, about 158 searches for every 1 for DealerPeak

Tekion 33.1K searchesDealerPeak 210 searches

Who does AI mention more?

Tekion, mentioned in 1 of 5 answers, DealerPeak in 0

Tekion in 1 of 5DealerPeak in 0 of 5

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Top car dealership CRMs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tekion was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DealerPeak did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VinSolutions1st
  2. DriveCentric2nd
  3. DealerCenter3rd
  4. AutoRaptor4th
  5. Elead5th
  6. DealerSocket6th
  7. Selly7th
  8. Tekion8th
  9. DealerPeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car dealership CRMs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is DealerPeak or Tekion more popular in search?

This chart shows how often people search Google for DealerPeak and Tekion by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.

DealerPeak and Tekion among car dealership CRMs in the United States, by month

Share of searches by month for Tekion, DealerPeak. The figures are in the table below the chart.

View monthly share of searches table
MonthVinSolutionsDriveCentricDealerCenterDealerSocketTekionEleadAutoRaptorSellyDealerPeak
Oct 202531.1%17.1%14%21%14%2.3%0.25%0.14%0.07%
Nov 202529.1%19.5%13%19.5%15.9%2.6%0.23%0.13%0.05%
Dec 202532%17.6%11.8%21.5%14.4%2.4%0.21%0.14%0.05%
Jan 202632.4%17.8%14.6%14.6%17.8%2.4%0.26%0.14%0.08%
Feb 202628.4%19%15.5%15.5%19%2.1%0.28%0.15%0.07%
Mar 202633.4%18.4%15%18.4%12.3%2%0.3%0.15%0.06%
Apr 202631.5%21.1%17.3%17.3%9.4%2.8%0.35%0.17%0.07%
May 202634.8%19.2%15.7%19.2%8.6%2.1%0.28%0.12%0.07%
Jun 202629.8%24.4%16.3%16.3%10.9%1.8%0.29%0.13%0.07%
Jul 202629.1%23.8%15.9%15.9%13%1.7%0.28%0.13%0.07%
Aug 202629.1%23.8%15.9%15.9%13%1.7%0.23%0.15%0.07%
Sep 202630.8%25.2%16.9%13.8%11.3%1.5%0.3%0.13%0.07%

How has the DealerPeak and Tekion comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car dealership CRMs in September 2026?

2 changes

  1. In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.

  2. Estimated monthly branded searches for DealerPeak in the United States fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DealerPeak’s and Tekion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DealerPeak

1 branded search term

  • dealerpeak

Tekion

1 branded search term

  • tekion

How the Brand Demand Index is measured

Other head-to-heads among car dealership CRMs

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