Brandwave

Cracker Barrel vs Texas Roadhouse:Which is more popular?

In September 2026, Texas Roadhouse had more branded searches than Cracker Barrel among casual dining chains in the United States. Texas Roadhouse had about 7.5 million branded searches, while Cracker Barrel had 1.8 million. Texas Roadhouse made up 19.6% of all casual dining chain searches we track, and Cracker Barrel accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about casual dining chains, Texas Roadhouse appeared in all three answers and Cracker Barrel in two. Texas Roadhouse was mentioned before Cracker Barrel in every answer.

Among casual dining chains in the United States in September 2026

Who do people search for more?

Texas Roadhouse, about 4 searches for every 1 for Cracker Barrel

Texas Roadhouse 7.5M searchesCracker Barrel 1.8M searches

Who does AI mention more?

Texas Roadhouse, mentioned in every answer we collected

Texas Roadhouse in 3 of 3Cracker Barrel in 2 of 3

Who does AI recommend more?

Texas Roadhouse, named ahead of Cracker Barrel in every answer

Texas Roadhouse first in 3Cracker Barrel never first

Follow Cracker Barrel vs Texas Roadhouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Texas Roadhouse appeared in all three answers. Cracker Barrel was mentioned in two out of three: in two of the three ChatGPT answers. Texas Roadhouse was listed before Cracker Barrel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Cracker Barrel or Texas Roadhouse more popular in search?

This chart shows how often people search Google for Cracker Barrel and Texas Roadhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.

Cracker Barrel and Texas Roadhouse among casual dining chains in the United States, by month

Share of searches by month for Texas Roadhouse, Cracker Barrel. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

How has the Cracker Barrel and Texas Roadhouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United States casual dining chains in September 2026?

2 changes
  1. In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.

  2. Estimated monthly branded searches for Cracker Barrel in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cracker Barrel’s and Texas Roadhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cracker Barrel

1 branded search term

  • cracker barrel

Texas Roadhouse

1 branded search term

  • texas roadhouse

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.