Brandwave

COROS vs Garmin:Which is more popular?

In September 2026, Garmin had more branded searches than COROS among smartwatch brands in the United States. Garmin had about 450,000 branded searches, while COROS had 27,100. Garmin made up 15.9% of all smartwatch brand searches we track, and COROS accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Garmin appeared in all five answers and COROS in none.

Among smartwatch brands in the United States in September 2026

Who do people search for more?

Garmin, about 17 searches for every 1 for COROS

Garmin 450K searchesCOROS 27.1K searches

Who does AI mention more?

Garmin, mentioned in every answer we collected

Garmin in 5 of 5COROS in 0 of 5

Who does AI recommend more?

Garmin, the only one of the two named

Garmin first in 3COROS never named

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. COROS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Google Pixel4th
  5. Amazfit5th
  6. Samsung Galaxy Watch6th
  7. WHOOP–
  8. COROS–
  9. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is COROS or Garmin more popular in search?

This chart shows how often people search Google for COROS and Garmin by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.

COROS and Garmin among smartwatch brands in the United States, by month

Share of searches by month for Garmin, COROS. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitWHOOPSamsung Galaxy WatchGoogle PixelAmazfitCOROSPolar
Oct 202559.8%12%12%3.6%6.4%3.6%1.6%0.88%0.22%
Nov 202562.3%12.5%10.2%3.1%6.6%3.1%1.4%0.62%0.18%
Dec 202562%12.5%10.2%3.7%6.6%2.8%1.4%0.61%0.18%
Jan 202650.8%15.3%15.3%5.6%7.1%2.5%2.1%0.92%0.27%
Feb 202652.1%15.7%12.8%5.7%7.3%2.6%2.6%0.94%0.28%
Mar 202651.9%15.7%12.8%7%6.8%2.6%2.1%0.94%0.23%
Apr 202650.5%15.2%15.2%6.8%6.6%2.2%2%1.1%0.22%
May 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.24%
Jun 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.2%
Jul 202645.8%16.9%16.9%7.5%6.9%2.5%2.3%1%0.2%
Aug 202645.3%16.7%16.7%7.5%7.3%3.3%1.8%1.2%0.24%
Sep 202652.9%15.9%13%7.1%5.6%2.6%1.7%0.96%0.19%

How has the COROS and Garmin comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of COROS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COROS’s share of searches among smartwatch brands in the United States moved from 0.88% to 0.96%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United States moved from 12% to 15.9%, and its estimated monthly branded searches moved from 301K to 450K.

How did search popularity change for United States smartwatch brands in September 2026?

2 changes

  1. In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%.

  2. Estimated monthly branded searches for COROS in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using COROS’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COROS

1 branded search term

  • coros watch

Garmin

1 branded search term

  • garmin watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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