Brandwave

Citi vs PNC Bank:Which is more popular?

In September 2026, PNC Bank had more branded searches than Citi among banks in the United States. PNC Bank had about 4.2 million branded searches, while Citi had 2.7 million. PNC Bank made up 8.9% of all bank searches we track, and Citi accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about banks, Citi appeared in one of the five answers and PNC Bank in none.

Among banks in the United States in September 2026

Who do people search for more?

PNC Bank, about 55% more searches than Citi

PNC Bank 4.2M searchesCiti 2.7M searches

Who does AI mention more?

Citi, mentioned in 1 of 5 answers, PNC Bank in 0

Citi in 1 of 5PNC Bank in 0 of 5

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Citi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PNC Bank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Citi or PNC Bank more popular in search?

This chart shows how often people search Google for Citi and PNC Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Citi and PNC Bank among banks in the United States, by month

Share of searches by month for PNC Bank, Citi. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Citi and PNC Bank comparison changed over the last 12 months?

3 findings
  • PNC Bank was ahead of Citi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, PNC Bank’s share of searches among banks in the United States moved from 8.6% to 8.9%, and its estimated monthly branded searches moved from 4.8M to 4.2M.

How did search popularity change for United States banks in September 2026?

1 change
  1. Estimated monthly branded searches for PNC Bank in the United States fell 12.6% over 12 measured months, from 4.8M to 4.2M in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Citi’s and PNC Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citi

2 branded search terms

  • citi bank
  • citibank

PNC Bank

2 branded search terms

  • pnc
  • pnc bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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