Chili's vs Cracker Barrel:Which is more popular?
In September 2026, Chili's had more branded searches than Cracker Barrel among casual dining chains in the United States. Chili's had about 6.7 million branded searches, while Cracker Barrel had 1.8 million. Chili's made up 17.6% of all casual dining chain searches we track, and Cracker Barrel accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about casual dining chains, Chili's appeared in all three answers and Cracker Barrel in two. Chili's was mentioned before Cracker Barrel in two out of three answers.
Who do people search for more?
Chili's, about 4 searches for every 1 for Cracker Barrel
Who does AI mention more?
Chili's, mentioned in every answer we collected
Who does AI recommend more?
Chili's, named ahead of Cracker Barrel in 2 of 3 answers
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Top casual dining chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Chili's appeared in all three answers. Cracker Barrel was mentioned in two out of three: in two of the three ChatGPT answers. Chili's was listed before Cracker Barrel in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Texas Roadhouse3 of 3Named in 3 of 3 ChatGPT answers- Chili's3 of 3Named in 3 of 3 ChatGPT answers
Olive Garden3 of 3Named in 3 of 3 ChatGPT answers
The Cheesecake Factory3 of 3Named in 3 of 3 ChatGPT answers
LongHorn Steakhouse2 of 3Named in 2 of 3 ChatGPT answers
Cracker Barrel2 of 3Named in 2 of 3 ChatGPT answers
Buffalo Wild Wings0 of 3Named in 0 of 3 ChatGPT answers
Applebee's0 of 3Named in 0 of 3 ChatGPT answers
Red Lobster0 of 3Named in 0 of 3 ChatGPT answers
TGI Fridays0 of 3Named in 0 of 3 ChatGPT answers
See every answer about casual dining chains
3 answers
Asked ChatGPT
“Which casual dining chain is the best in the US?”
Asked ChatGPT
“What are the best sit-down restaurant chains in the US?”
Asked ChatGPT
“Which restaurant chain in the US is best for a family dinner?”
Searched Google, AI Overview
“sit down restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“casual dining restaurants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Chili's or Cracker Barrel more popular in search?
This chart shows how often people search Google for Chili's and Cracker Barrel by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.
Share of searches by month for Chili's, Cracker Barrel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Texas Roadhouse | Chili's | Buffalo Wild Wings | Olive Garden | Applebee's | LongHorn Steakhouse | The Cheesecake Factory | Cracker Barrel | Red Lobster | TGI Fridays |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 18.4% | 13.8% | 11.2% | 12.3% | 7.5% | 6.2% | 5% | 4.1% | 0.83% |
| Nov 2025 | 22.8% | 20.5% | 12.6% | 10.3% | 11.2% | 6.9% | 5.6% | 5.6% | 3.8% | 0.76% |
| Dec 2025 | 23.6% | 17.4% | 13% | 10.6% | 11.7% | 7.1% | 7.1% | 4.8% | 3.9% | 0.78% |
| Jan 2026 | 23.8% | 17.6% | 13.1% | 10.7% | 11.8% | 7.2% | 7.2% | 3.9% | 3.9% | 0.79% |
| Feb 2026 | 23.8% | 17.5% | 10.7% | 10.7% | 11.8% | 8.8% | 7.2% | 3.9% | 4.8% | 0.79% |
| Mar 2026 | 24.1% | 17.8% | 10.9% | 10.9% | 11.9% | 8.9% | 6% | 4% | 4.9% | 0.8% |
| Apr 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| May 2026 | 23.7% | 17.5% | 10.7% | 8.7% | 14.3% | 8.7% | 5.8% | 3.9% | 5.8% | 0.79% |
| Jun 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| Jul 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Aug 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Sep 2026 | 19.6% | 17.6% | 13.1% | 13.1% | 11.8% | 7.2% | 7.2% | 4.8% | 4.8% | 0.79% |
How has the Chili's and Cracker Barrel comparison changed over the last 12 months?
3 findings
- Chili's was ahead of Cracker Barrel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chili's’ share of searches among casual dining chains in the United States moved from 18.4% to 17.6%, and its estimated monthly branded searches moved from 8.2M to 6.7M.
- Across the 12 months ending September 2026, Cracker Barrel’s share of searches among casual dining chains in the United States moved from 5% to 4.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for United States casual dining chains in September 2026?
2 changes
In September 2026, Chili's gained share of searches among casual dining chains in the United States, from 16.6% to 17.6%.
Estimated monthly branded searches for Cracker Barrel in the United States fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chili's’ and Cracker Barrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chili's
2 branded search terms
- chili's
- chilis
Cracker Barrel
1 branded search term
- cracker barrel
Other head-to-heads among casual dining chains
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