Brandwave

Chefman vs Ninja:Which is more popular?

In September 2026, Ninja had more branded searches than Chefman among air fryer brands in the United States. Ninja had about 246,000 branded searches, while Chefman had 22,200. Ninja made up 48.9% of all air fryer brand searches we track, and Chefman accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Ninja appeared in all five answers and Chefman in none.

Among air fryer brands in the United States in September 2026

Who do people search for more?

Ninja, about 11 searches for every 1 for Chefman

Ninja 246K searchesChefman 22.2K searches

Who does AI mention more?

Ninja, mentioned in every answer we collected

Ninja in 5 of 5Chefman in 0 of 5

Who does AI recommend more?

Ninja, the only one of the two named

Ninja first in 4Chefman never named

Follow Chefman vs Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Chefman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Instant2nd
  3. COSORI3rd
  4. Breville4th
  5. Beautiful4th
  6. Philips4th
  7. Gourmia–
  8. Cuisinart–
  9. PowerXL–
  10. Chefman–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about air fryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Chefman or Ninja more popular in search?

This chart shows how often people search Google for Chefman and Ninja by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.

Chefman and Ninja among air fryer brands in the United States, by month

Share of searches by month for Ninja, Chefman. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaGourmiaCOSORICuisinartPowerXLChefmanInstantBellaBrevilleBeautifulPhilipsDashKalorikTyphur
Oct 202542.1%15.5%8.5%5.7%6.9%4.7%4%3.1%3.1%1.7%1.7%1.1%1.1%0.75%
Nov 202549%14.6%6.6%5.4%5.4%3.6%3.1%3%3.6%1.3%1.3%0.88%1.1%1.1%
Dec 202548%14.3%7.9%5.3%5.3%4.3%3.1%3.5%2.9%1.6%1.3%0.86%0.86%0.86%
Jan 202653.5%10.8%8.8%3.9%4.8%3.9%3.4%3.2%2.6%1.4%1.2%0.96%0.78%0.64%
Feb 202650.8%12.5%8.4%4.6%5.6%4.6%3.2%2.5%2.5%1.4%1.4%0.91%0.91%0.74%
Mar 202648.1%11.8%11.8%5.3%5.3%4.3%3.1%2.4%2.4%1.3%1.3%0.86%1.1%1.1%
Apr 202658.7%9.7%6.5%4.3%5.3%3.5%2.5%2.4%2.4%1.3%1.1%0.86%0.86%0.7%
May 202650.2%12.4%8.3%5.5%5.5%4.5%3.2%2.5%2.5%1.3%1.3%0.9%0.9%0.9%
Jun 202654.9%11%7.4%4.9%4.9%4.1%3.5%2.2%2.2%1.2%0.99%0.8%0.8%0.99%
Jul 202648.7%12%9.8%5.4%6.5%4.4%3.1%2.9%2%1.6%1.1%0.87%0.87%0.87%
Aug 202646.8%11.5%11.5%5.2%6.3%4.2%3%3.4%2.3%1.9%1.3%0.84%0.84%0.84%
Sep 202648.9%12%9.8%5.4%5.4%4.4%3.1%2.9%2.4%2%1.1%0.88%0.88%0.72%

How has the Chefman and Ninja comparison changed over the last 12 months?

3 findings
  • Ninja was ahead of Chefman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chefman’s share of searches among air fryer brands in the United States moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United States moved from 42.1% to 48.9%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for United States air fryer brands in September 2026?

1 change
  1. In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chefman’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chefman

1 branded search term

  • chefman air fryer

Ninja

1 branded search term

  • ninja air fryer

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.