Brandwave

The Cheesecake Factory vs Texas Roadhouse:Which is more popular?

In September 2026, Texas Roadhouse had more branded searches than The Cheesecake Factory among casual dining chains in the United States. Texas Roadhouse had about 7.5 million branded searches, while The Cheesecake Factory had 2.7 million. Texas Roadhouse made up 19.6% of all casual dining chain searches we track, and The Cheesecake Factory accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about casual dining chains, both The Cheesecake Factory and Texas Roadhouse appeared in all three answers. The Cheesecake Factory was mentioned before Texas Roadhouse in two out of three answers.

Among casual dining chains in the United States in September 2026

Who do people search for more?

Texas Roadhouse, about 3 searches for every 1 for The Cheesecake Factory

Texas Roadhouse 7.5M searchesThe Cheesecake Factory 2.7M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The Cheesecake Factory in 3 of 3Texas Roadhouse in 3 of 3

Who does AI recommend more?

The Cheesecake Factory, named ahead of Texas Roadhouse in 2 of 3 answers

The Cheesecake Factory first in 2Texas Roadhouse first in 1

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both The Cheesecake Factory and Texas Roadhouse showed up in all three answers. The Cheesecake Factory was listed before Texas Roadhouse in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is The Cheesecake Factory or Texas Roadhouse more popular in search?

This chart shows how often people search Google for The Cheesecake Factory and Texas Roadhouse by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.

The Cheesecake Factory and Texas Roadhouse among casual dining chains in the United States, by month

Share of searches by month for Texas Roadhouse, The Cheesecake Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

How has the The Cheesecake Factory and Texas Roadhouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United States casual dining chains in September 2026?

1 change
  1. In September 2026, Texas Roadhouse lost share of searches among casual dining chains in the United States, from 22.6% to 19.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Cheesecake Factory’s and Texas Roadhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Cheesecake Factory

1 branded search term

  • cheesecake factory

Texas Roadhouse

1 branded search term

  • texas roadhouse

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

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