The Cheesecake Factory vs Chili's:Which is more popular?
In September 2026, Chili's had more branded searches than The Cheesecake Factory among casual dining chains in the United States. Chili's had about 6.7 million branded searches, while The Cheesecake Factory had 2.7 million. Chili's made up 17.6% of all casual dining chain searches we track, and The Cheesecake Factory accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about casual dining chains, both The Cheesecake Factory and Chili's appeared in all three answers. The Cheesecake Factory was mentioned before Chili's in every answer.
Who do people search for more?
Chili's, about 2 searches for every 1 for The Cheesecake Factory
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
The Cheesecake Factory, named ahead of Chili's in every answer
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Top casual dining chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both The Cheesecake Factory and Chili's showed up in all three answers. The Cheesecake Factory was listed before Chili's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Texas Roadhouse3 of 3Named in 3 of 3 ChatGPT answers- Chili's3 of 3Named in 3 of 3 ChatGPT answers
Olive Garden3 of 3Named in 3 of 3 ChatGPT answers- The Cheesecake Factory3 of 3Named in 3 of 3 ChatGPT answers
LongHorn Steakhouse2 of 3Named in 2 of 3 ChatGPT answers
Cracker Barrel2 of 3Named in 2 of 3 ChatGPT answers
Buffalo Wild Wings0 of 3Named in 0 of 3 ChatGPT answers
Applebee's0 of 3Named in 0 of 3 ChatGPT answers
Red Lobster0 of 3Named in 0 of 3 ChatGPT answers
TGI Fridays0 of 3Named in 0 of 3 ChatGPT answers
See every answer about casual dining chains
3 answers
Asked ChatGPT
“Which casual dining chain is the best in the US?”
Asked ChatGPT
“What are the best sit-down restaurant chains in the US?”
Asked ChatGPT
“Which restaurant chain in the US is best for a family dinner?”
Searched Google, AI Overview
“sit down restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“casual dining restaurants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is The Cheesecake Factory or Chili's more popular in search?
This chart shows how often people search Google for The Cheesecake Factory and Chili's by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.
Share of searches by month for Chili's, The Cheesecake Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Texas Roadhouse | Chili's | Buffalo Wild Wings | Olive Garden | Applebee's | LongHorn Steakhouse | The Cheesecake Factory | Cracker Barrel | Red Lobster | TGI Fridays |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.6% | 18.4% | 13.8% | 11.2% | 12.3% | 7.5% | 6.2% | 5% | 4.1% | 0.83% |
| Nov 2025 | 22.8% | 20.5% | 12.6% | 10.3% | 11.2% | 6.9% | 5.6% | 5.6% | 3.8% | 0.76% |
| Dec 2025 | 23.6% | 17.4% | 13% | 10.6% | 11.7% | 7.1% | 7.1% | 4.8% | 3.9% | 0.78% |
| Jan 2026 | 23.8% | 17.6% | 13.1% | 10.7% | 11.8% | 7.2% | 7.2% | 3.9% | 3.9% | 0.79% |
| Feb 2026 | 23.8% | 17.5% | 10.7% | 10.7% | 11.8% | 8.8% | 7.2% | 3.9% | 4.8% | 0.79% |
| Mar 2026 | 24.1% | 17.8% | 10.9% | 10.9% | 11.9% | 8.9% | 6% | 4% | 4.9% | 0.8% |
| Apr 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| May 2026 | 23.7% | 17.5% | 10.7% | 8.7% | 14.3% | 8.7% | 5.8% | 3.9% | 5.8% | 0.79% |
| Jun 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.6% | 8.3% | 5.5% | 4.5% | 5.5% | 0.75% |
| Jul 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Aug 2026 | 22.6% | 16.6% | 12.4% | 10.1% | 13.5% | 8.3% | 6.8% | 4.5% | 4.5% | 0.74% |
| Sep 2026 | 19.6% | 17.6% | 13.1% | 13.1% | 11.8% | 7.2% | 7.2% | 4.8% | 4.8% | 0.79% |
How has the The Cheesecake Factory and Chili's comparison changed over the last 12 months?
3 findings
- Chili's was ahead of The Cheesecake Factory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Cheesecake Factory’s share of searches among casual dining chains in the United States moved from 6.2% to 7.2%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Chili's’ share of searches among casual dining chains in the United States moved from 18.4% to 17.6%, and its estimated monthly branded searches moved from 8.2M to 6.7M.
How did search popularity change for United States casual dining chains in September 2026?
1 change
In September 2026, Chili's gained share of searches among casual dining chains in the United States, from 16.6% to 17.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Cheesecake Factory’s and Chili's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Cheesecake Factory
1 branded search term
- cheesecake factory
Chili's
2 branded search terms
- chili's
- chilis
Other head-to-heads among casual dining chains
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