Brandwave

Chase vs loanDepot:Which is more popular?

In September 2026, loanDepot had more branded searches than Chase among mortgage lenders in the United States. loanDepot had about 110,000 branded searches, while Chase had 74,000. loanDepot made up 4.9% of all mortgage lender searches we track, and Chase accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, Chase appeared in four of the five answers and loanDepot in three. Chase was mentioned before loanDepot in three out of five answers.

Among mortgage lenders in the United States in September 2026

Who do people search for more?

loanDepot, about 49% more searches than Chase

loanDepot 110K searchesChase 74K searches

Who does AI mention more?

Chase, mentioned in 4 of 5 answers, loanDepot in 3

Chase in 4 of 5loanDepot in 3 of 5

Who does AI recommend more?

Chase, named ahead of loanDepot in 3 of 5 answers

Chase first in 3loanDepot first in 2

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Top mortgage lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. loanDepot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Chase was listed before loanDepot in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Mortgage1st
  2. Chase2nd
  3. Bank of America3rd
  4. Truist4th
  5. loanDepot5th
  6. Veterans United6th
  7. Navy Federal Credit Union7th
  8. Rate8th
  9. SoFi9th
  10. Pennymac–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about mortgage lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Chase or loanDepot more popular in search?

This chart shows how often people search Google for Chase and loanDepot by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.

Chase and loanDepot among mortgage lenders in the United States, by month

Share of searches by month for loanDepot, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthRocket MortgagePennymacMr. CooperloanDepotBank of AmericaChaseUWMVeterans UnitedRateTruistNavy Federal Credit UnionBetterSoFi
Oct 202529%19.4%29%4.7%3.2%4.7%3.9%2.7%1.2%0.78%0.64%0.64%0.12%
Nov 202527.7%22.6%27.7%4.6%3%3.7%4.6%3%1.1%0.91%0.5%0.5%0.15%
Dec 202530.1%20.1%30.1%4%3.3%2.7%4%2.8%1%0.81%0.54%0.44%0.13%
Jan 202627.3%22.4%33.2%3.7%2%2.5%3.7%2.5%0.96%0.74%0.49%0.49%0.15%
Feb 202634.7%19.1%28.5%3.8%2.1%2.6%3.8%2.6%0.96%0.77%0.51%0.42%0.12%
Mar 202647.4%17.4%17.4%4.3%2.3%2.3%3.5%2.4%1.1%0.7%0.57%0.47%0.14%
Apr 202645.4%20.4%13.7%4.1%3.4%3.4%4.1%2.7%1%0.83%0.45%0.45%0.16%
May 202650.1%18.5%10.1%4.5%4.5%3.7%3%2.5%1.1%0.74%0.5%0.5%0.15%
Jun 202650.8%18.7%8.4%4.6%4.6%3.8%3.8%2.7%0.98%0.75%0.41%0.41%0.15%
Jul 202654.7%16.5%7.4%4.9%4.1%3.3%3.3%2.7%1.1%0.81%0.44%0.44%0.36%
Aug 202651.9%19.1%5.7%4.7%4.7%3.8%4.7%2.5%1%0.77%0.42%0.51%0.15%
Sep 202654.1%19.9%6%4.9%4%3.3%2.7%2.2%1%0.8%0.54%0.36%0.19%

How has the Chase and loanDepot comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mortgage lenders in September 2026?

2 changes

  1. In September 2026, Chase lost share of searches among mortgage lenders in the United States, from 3.8% to 3.3%.

  2. In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chase’s and loanDepot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chase

1 branded search term

  • chase mortgage

loanDepot

1 branded search term

  • loandepot

How the Brand Demand Index is measured

Other head-to-heads among mortgage lenders

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