Chase vs Citi:Which is more popular?
In September 2026, Chase had more branded searches than Citi among banks in the United States. Chase had about 7.5 million branded searches, while Citi had 2.7 million. Chase made up 15.7% of all bank searches we track, and Citi accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about banks, Chase appeared in four of the five answers and Citi in one. Chase was mentioned before Citi in every answer.
Follow Chase vs Citi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Citi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chase was listed before Citi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chase1st
Bank of America2nd
Capital One3rd- Ally Bank4th
Wells Fargo5th
Citi6th
U.S. Bank7th
PNC Bank–
Truist–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use for checking in the US?”
Asked ChatGPT
“What are the best banks in the US?”
Asked ChatGPT
“What's the best big bank in the US for a checking account?”
Searched Google, AI Overview
“checking account”
Searched Google, AI Overview
“bank accounts”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Share of searches by month for Chase, Citi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
How has the Chase and Citi comparison changed over the last 12 months?
3 findings
- Chase was ahead of Citi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States moved from 16.1% to 15.7%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for United States banks in September 2026?
1 change
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chase’s and Citi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among banks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.