Caribou vs iLending:Which is more popular in the United States?
In October 2026, Caribou had more branded searches than iLending among auto refinance companies in the United States. Caribou had about 6,600 branded searches, while iLending had 2,400. Caribou made up 19.9% of all auto refinance company searches we track, and iLending accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, Caribou appeared in three of the five answers and iLending in none.
Who do people search for more?
Caribou, about 3 searches for every 1 for iLending
Who does AI mention more?
Caribou, mentioned in 3 of 5 answers, iLending in 0
Who does AI recommend more?
Caribou, the only one of the two named
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Top auto refinance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caribou was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iLending did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto refinance companies
5 answers
Asked ChatGPT
“Where's the best place to refinance my car loan?”
Asked ChatGPT
“Which companies offer the lowest auto refinance rates?”
Asked ChatGPT
“Is it worth refinancing my car, and who should I use?”
Searched Google, AI Overview
“auto refinance”
Searched Google, AI Overview
“best auto refinance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Caribou or iLending more popular in search?
This chart shows how often people search Google for Caribou and iLending by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.
Share of searches by month for Caribou, iLending. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | Caribou | Gravity Lending | Autopay | RateGenius | iLending | myAutoloan | PenFed Credit Union |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.3% | 13.2% | 19.9% | 10.7% | 16.2% | 8.8% | 3.2% | 3.7% |
| Dec 2025 | 24.9% | 16.6% | 16.6% | 7.4% | 16.6% | 8.9% | 3.1% | 5.8% |
| Jan 2026 | 25.8% | 11.5% | 17.2% | 9.4% | 17.2% | 9.4% | 3.4% | 6.3% |
| Feb 2026 | 28% | 10.2% | 18.6% | 8.2% | 18.6% | 8.2% | 3.7% | 4.5% |
| Mar 2026 | 28.9% | 12.9% | 19.3% | 6.9% | 15.8% | 8.6% | 3.1% | 4.5% |
| Apr 2026 | 22.1% | 12.1% | 14.8% | 6.5% | 12.1% | 8.1% | 2.2% | 22.1% |
| May 2026 | 21.6% | 9.6% | 14.4% | 6.3% | 11.8% | 7.8% | 2.2% | 26.4% |
| Jun 2026 | 28.1% | 12.5% | 18.8% | 10.2% | 12.5% | 8.2% | 2.8% | 6.8% |
| Jul 2026 | 33.6% | 10% | 18.3% | 12.2% | 12.2% | 8.1% | 2.8% | 2.8% |
| Aug 2026 | 21.1% | 14.1% | 21.1% | 14.1% | 14.1% | 9.3% | 3.2% | 3.2% |
| Sep 2026 | 24.3% | 16.2% | 19.8% | 13.2% | 10.8% | 8.7% | 3.9% | 3% |
| Oct 2026 | 24.5% | 19.9% | 16.3% | 13.3% | 10.9% | 7.3% | 4.8% | 3% |
How has branded search for Caribou and iLending changed in the United States over the last 12 months?
3 findings
- Caribou was ahead of iLending in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Caribou’s share of searches among auto refinance companies in the United States moved from 13.2% to 19.9%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
- Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for United States auto refinance companies in October 2026?
2 changes
In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.
In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%.
How are Caribou’s and iLending’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caribou’s and iLending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among auto refinance companies
- Navy Federal Credit Union vs Caribou: compare popularity
- Navy Federal Credit Union vs Gravity Lending: compare popularity
- Navy Federal Credit Union vs Autopay: compare popularity
- Navy Federal Credit Union vs RateGenius: compare popularity
- Caribou vs Gravity Lending: compare popularity
- Caribou vs Autopay: compare popularity
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