Brandwave

Byredo vs Otherland:Which is more popular?

In September 2026, Byredo had more branded searches than Otherland among candle brands in the United States. Byredo had about 2,900 branded searches, while Otherland had 1,300. Byredo made up 0.49% of all candle brand searches we track, and Otherland accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about candle brands, Byredo and Otherland each appeared in one of the five answers.

Among candle brands in the United States in September 2026

Who do people search for more?

Byredo, about 2 searches for every 1 for Otherland

Byredo 2.9K searchesOtherland 1.3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Byredo in 1 of 5Otherland in 1 of 5

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Byredo and Otherland were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. +4 more
  10. Otherland13th
  11. Byredo14th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Byredo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Otherland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Byredo or Otherland more popular in search?

This chart shows how often people search Google for Byredo and Otherland by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Byredo and Otherland among candle brands in the United States, by month

Share of searches by month for Byredo, Otherland. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApothekeByredoOtherland
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%0.51%0.27%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%0.51%0.23%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%0.47%0.17%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%0.6%0.32%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%0.6%0.33%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%0.65%0.36%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%0.55%0.3%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%0.65%0.36%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%0.67%0.3%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%0.52%0.22%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%0.48%0.17%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%0.49%0.22%

How has the Byredo and Otherland comparison changed over the last 12 months?

3 findings
  • Byredo was ahead of Otherland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Byredo’s share of searches among candle brands in the United States moved from 0.51% to 0.49%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Otherland’s share of searches among candle brands in the United States moved from 0.27% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 1.3K.

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Otherland in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Byredo in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Byredo’s and Otherland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Byredo

1 branded search term

  • byredo candle

Otherland

1 branded search term

  • otherland candles

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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