Brandwave

Busch Gardens vs SeaWorld:Which is more popular?

In September 2026, Busch Gardens had more branded searches than SeaWorld among theme parks in the United States. Busch Gardens had about 368,000 branded searches, while SeaWorld had 201,000. Busch Gardens made up 7.3% of all theme park searches we track, and SeaWorld accounted for 4%. When we asked ChatGPT and Google AI Overviews about theme parks, neither Busch Gardens nor SeaWorld appeared in any of the three answers.

Among theme parks in the United States in September 2026

Who do people search for more?

Busch Gardens, about 83% more searches than SeaWorld

Busch Gardens 368K searchesSeaWorld 201K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Busch Gardens in 0 of 3SeaWorld in 0 of 3

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Busch Gardens nor SeaWorld showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Busch Gardens or SeaWorld more popular in search?

This chart shows how often people search Google for Busch Gardens and SeaWorld by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.

Busch Gardens and SeaWorld among theme parks in the United States, by month

Share of searches by month for Busch Gardens, SeaWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

How has the Busch Gardens and SeaWorld comparison changed over the last 12 months?

3 findings

How did search popularity change for United States theme parks in September 2026?

1 change

  1. Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Busch Gardens’ and SeaWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Busch Gardens

1 branded search term

  • busch gardens

SeaWorld

1 branded search term

  • seaworld

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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