Brandwave

Brooklyn Candle Studio vs Paddywax:Which is more popular?

In September 2026, Paddywax had more branded searches than Brooklyn Candle Studio among candle brands in the United States. Paddywax had about 6,600 branded searches, while Brooklyn Candle Studio had 5,400. Paddywax made up 1.1% of all candle brand searches we track, and Brooklyn Candle Studio accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about candle brands, neither Brooklyn Candle Studio nor Paddywax appeared in any of the five answers.

Among candle brands in the United States in September 2026

Who do people search for more?

Paddywax, about 22% more searches than Brooklyn Candle Studio

Paddywax 6.6K searchesBrooklyn Candle Studio 5.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Brooklyn Candle Studio in 0 of 5Paddywax in 0 of 5

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Brooklyn Candle Studio nor Paddywax showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. +4 more
  10. Paddywax–
  11. Brooklyn Candle Studio–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklyn Candle Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Brooklyn Candle Studio or Paddywax more popular in search?

This chart shows how often people search Google for Brooklyn Candle Studio and Paddywax by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Brooklyn Candle Studio and Paddywax among candle brands in the United States, by month

Share of searches by month for Paddywax, Brooklyn Candle Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApotheke
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%

How has the Brooklyn Candle Studio and Paddywax comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Brooklyn Candle Studio rose from 13th to 12th among candle brands in the United States.

  2. In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooklyn Candle Studio’s and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklyn Candle Studio

1 branded search term

  • brooklyn candle studio

Paddywax

1 branded search term

  • paddywax

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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