Brooklyn Boulders vs Touchstone Climbing:Which is more popular?
In September 2026, Touchstone Climbing had more branded searches than Brooklyn Boulders among climbing gyms in the United States. Touchstone Climbing had about 5,400 branded searches, while Brooklyn Boulders had 2,900. Touchstone Climbing made up 6.7% of all climbing gym searches we track, and Brooklyn Boulders accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about climbing gyms, neither Brooklyn Boulders nor Touchstone Climbing appeared in any of the three answers.
Who do people search for more?
Touchstone Climbing, about 86% more searches than Brooklyn Boulders
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top climbing gyms in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Brooklyn Boulders nor Touchstone Climbing showed up in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Central Rock Gym1 of 3Named in 1 of 3 ChatGPT answers
Bouldering Project1 of 3Named in 1 of 3 ChatGPT answers
Movement1 of 3Named in 1 of 3 ChatGPT answers
Mesa Rim0 of 3Named in 0 of 3 ChatGPT answers
Vertical Endeavors0 of 3Named in 0 of 3 ChatGPT answers- Touchstone Climbing0 of 3Named in 0 of 3 ChatGPT answers
Brooklyn Boulders0 of 3Named in 0 of 3 ChatGPT answers
See every answer about climbing gyms
3 answers
Asked ChatGPT
“What's the best climbing gym chain in the US?”
Asked ChatGPT
“Which bouldering gym is best for beginners?”
Asked ChatGPT
“What are the best rock climbing gyms near me?”
Searched Google, AI Overview
“climbing gym”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rock climbing gym near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Brooklyn Boulders or Touchstone Climbing more popular in search?
This chart shows how often people search Google for Brooklyn Boulders and Touchstone Climbing by name. Each line represents a brand's share of searches for all seven climbing gyms we track, month by month, from searches in United States.
Share of searches by month for Touchstone Climbing, Brooklyn Boulders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Central Rock Gym | Bouldering Project | Mesa Rim | Vertical Endeavors | Touchstone Climbing | Brooklyn Boulders | Movement |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.3% | 6.2% | 7.6% | 2.8% | 3.4% | 1.8% |
| Nov 2025 | 72.1% | 7.9% | 5.3% | 7.9% | 2.4% | 2.9% | 1.6% |
| Dec 2025 | 71.2% | 7.8% | 6.4% | 7.8% | 2.3% | 2.8% | 1.6% |
| Jan 2026 | 67.6% | 9.1% | 6.1% | 9.1% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 71.5% | 7.8% | 6.4% | 7.8% | 2.3% | 2.9% | 1.3% |
| Mar 2026 | 41.8% | 18.8% | 12.5% | 15.3% | 4.6% | 4.6% | 2.5% |
| Apr 2026 | 31.8% | 21.2% | 17.4% | 17.4% | 5.2% | 4.2% | 2.8% |
| May 2026 | 33.3% | 22.3% | 14.9% | 14.9% | 6.6% | 4.4% | 3.6% |
| Jun 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Jul 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Aug 2026 | 31.3% | 20.9% | 17.1% | 17.1% | 6.2% | 4.2% | 3.3% |
| Sep 2026 | 33.8% | 22.6% | 15.1% | 15.1% | 6.7% | 3.6% | 3% |
How has the Brooklyn Boulders and Touchstone Climbing comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Touchstone Climbing took it in April 2026.
- Across the 12 months ending September 2026, Brooklyn Boulders’ share of searches among climbing gyms in the United States moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
- Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States moved from 2.8% to 6.7%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for United States climbing gyms in September 2026?
2 changes
In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%.
In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooklyn Boulders’ and Touchstone Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklyn Boulders
1 branded search term
- brooklyn boulders
Touchstone Climbing
1 branded search term
- touchstone climbing
Other head-to-heads among climbing gyms
- Central Rock Gym vs Bouldering Project: compare popularity
- Central Rock Gym vs Mesa Rim: compare popularity
- Central Rock Gym vs Vertical Endeavors: compare popularity
- Central Rock Gym vs Touchstone Climbing: compare popularity
- Bouldering Project vs Mesa Rim: compare popularity
- Bouldering Project vs Vertical Endeavors: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.