Brondell vs Toto:Which is more popular?
In September 2026, Toto had more branded searches than Brondell among bidet brands in the United States. Toto had about 22,200 branded searches, while Brondell had 2,900. Toto made up 33.8% of all bidet brand searches we track, and Brondell accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about bidet brands, Brondell appeared in four of the five answers and Toto in one. Brondell was mentioned before Toto in three out of four answers.
Who do people search for more?
Toto, about 8 searches for every 1 for Brondell
Who does AI mention more?
Brondell, mentioned in 4 of 5 answers, Toto in 1
Who does AI recommend more?
Brondell, named ahead of Toto in 3 of 4 answers
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Top bidet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brondell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brondell was listed before Toto in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Luxe Bidet1st- Brondell1st
Bio Bidet3rd- Toto4th
Tushy5th
Alpha Bidet6th
Kohler7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Luxe Bidet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brondell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bio Bidet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alpha Bidet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bidet brands
5 answers
Asked ChatGPT
“Which bidet should I buy in the US?”
Asked ChatGPT
“What are the best bidet brands in the US?”
Asked ChatGPT
“What's the best bidet attachment in the US for a standard toilet?”
Searched Google, AI Overview
“bidet”
Searched Google, AI Overview
“bidet attachment”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Brondell or Toto more popular in search?
This chart shows how often people search Google for Brondell and Toto by name. Each line represents a brand's share of searches for all seven bidet brands we track, month by month, from searches in United States.
Share of searches by month for Toto, Brondell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tushy | Toto | Bio Bidet | Luxe Bidet | Kohler | Brondell | Alpha Bidet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 42.7% | 10.5% | 7% | 3.7% | 3.7% | 2.5% |
| Nov 2025 | 29.5% | 42.6% | 10.4% | 5.7% | 4.6% | 4.6% | 2.5% |
| Dec 2025 | 35.1% | 33.7% | 12.3% | 8.3% | 3.7% | 4.5% | 2.4% |
| Jan 2026 | 36.6% | 35.2% | 8.6% | 8.6% | 4.7% | 3.8% | 2.6% |
| Feb 2026 | 30.1% | 43.2% | 8.6% | 7.1% | 3.8% | 4.7% | 2.5% |
| Mar 2026 | 39.7% | 38.9% | 6.3% | 6.3% | 3.5% | 3.5% | 1.8% |
| Apr 2026 | 27.7% | 48.6% | 7.9% | 6.5% | 3.5% | 3.5% | 2.3% |
| May 2026 | 34.3% | 40.6% | 8.1% | 6.6% | 3.6% | 4.4% | 2.3% |
| Jun 2026 | 33% | 39% | 9.5% | 7.8% | 4.2% | 4.2% | 2.3% |
| Jul 2026 | 30.3% | 43.7% | 8.7% | 7.1% | 3.8% | 3.8% | 2.5% |
| Aug 2026 | 32.2% | 38.1% | 9.3% | 7.6% | 5.1% | 5.1% | 2.7% |
| Sep 2026 | 35.1% | 33.8% | 10% | 8.2% | 5.5% | 4.4% | 2.9% |
How has the Brondell and Toto comparison changed over the last 12 months?
3 findings
- Toto was ahead of Brondell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brondell’s share of searches among bidet brands in the United States moved from 3.7% to 4.4%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Toto’s share of searches among bidet brands in the United States moved from 42.7% to 33.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for United States bidet brands in September 2026?
3 changes
In September 2026, Tushy overtook Toto to become the leader among bidet brands in the United States, with 35.1% of the searches.
In September 2026, Toto lost share of searches among bidet brands in the United States, from 38.1% to 33.8%.
In September 2026, Brondell lost share of searches among bidet brands in the United States, from 5.1% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brondell’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bidet brands
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