How popular isToto in search?
In September 2026, people searched for Toto by name about 22,200 times in the United States, a 32.9% decrease from the previous year. These searches made up 33.8% of all United States bidet brand searches, placing Toto second out of seven brands.
Tushy35.1%- Toto33.8%
Bio Bidet10%
Luxe Bidet8.2%
Kohler5.5%
Brondell4.4%
Alpha Bidet2.9%
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Which bidet brands compete with Toto?
Share of searches by month for Tushy, Toto, Bio Bidet, Luxe Bidet, Kohler, Brondell, Alpha Bidet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tushy | Toto | Bio Bidet | Luxe Bidet | Kohler | Brondell | Alpha Bidet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 42.7% | 10.5% | 7% | 3.7% | 3.7% | 2.5% |
| Nov 2025 | 29.5% | 42.6% | 10.4% | 5.7% | 4.6% | 4.6% | 2.5% |
| Dec 2025 | 35.1% | 33.7% | 12.3% | 8.3% | 3.7% | 4.5% | 2.4% |
| Jan 2026 | 36.6% | 35.2% | 8.6% | 8.6% | 4.7% | 3.8% | 2.6% |
| Feb 2026 | 30.1% | 43.2% | 8.6% | 7.1% | 3.8% | 4.7% | 2.5% |
| Mar 2026 | 39.7% | 38.9% | 6.3% | 6.3% | 3.5% | 3.5% | 1.8% |
| Apr 2026 | 27.7% | 48.6% | 7.9% | 6.5% | 3.5% | 3.5% | 2.3% |
| May 2026 | 34.3% | 40.6% | 8.1% | 6.6% | 3.6% | 4.4% | 2.3% |
| Jun 2026 | 33% | 39% | 9.5% | 7.8% | 4.2% | 4.2% | 2.3% |
| Jul 2026 | 30.3% | 43.7% | 8.7% | 7.1% | 3.8% | 3.8% | 2.5% |
| Aug 2026 | 32.2% | 38.1% | 9.3% | 7.6% | 5.1% | 5.1% | 2.7% |
| Sep 2026 | 35.1% | 33.8% | 10% | 8.2% | 5.5% | 4.4% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.1% | 23.1K | +0.7% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.8% | 22.2K | -18.1% | -4.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10% | 6.6K | 0% | +0.8 points | |
| 4, held 4th | 8.2% | 5.4K | 0% | +0.6 points | |
| 5, moved from 6th to 5th | 5.5% | 3.6K | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.4% | 2.9K | -19.4% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 1.9K | 0% | +0.2 points |
1.
Tushy35.1%
Moved from 2nd to 1st. 23.1K estimated branded searches, +0.7% vs prior month. Share +2.9 points.
2.Toto
33.8%
Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.3 points.
10%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.2%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Kohler5.5%
Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Brondell4.4%
Moved from 5th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
2.9%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Toto and its closest rivals
Every comparison with Toto
6 comparisons
How has branded search demand for Toto changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toto in the United States fell from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Toto’s share of searches among bidet brands in the United States decreased from 42.7% to 33.8%.
- Across the 12 months ending September 2026, Toto’s share of searches among bidet brands in the United States peaked at 48.6% in April 2026 and was lowest at 33.7% in December 2025.
- Across the 12 months ending September 2026, Toto fell from 1st to 2nd among bidet brands in the United States.
How did search popularity change for United States bidet brands in September 2026?
6 changes
In September 2026, Tushy overtook Toto to become the leader among bidet brands in the United States, with 35.1% of the searches.
In September 2026, Bio Bidet gained share of searches among bidet brands in the United States, from 9.3% to 10%.
In September 2026, Luxe Bidet gained share of searches among bidet brands in the United States, from 7.6% to 8.2%.
In September 2026, Toto lost share of searches among bidet brands in the United States, from 38.1% to 33.8%.
In September 2026, Brondell lost share of searches among bidet brands in the United States, from 5.1% to 4.4%.
Alpha Bidet’s share of searches among bidet brands in the United States has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026.
How are Toto’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Toto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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