Brandwave

Boy Smells vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than Boy Smells among candle brands in the United States. Yankee Candle had about 301,000 branded searches, while Boy Smells had 4,400. Yankee Candle made up 51.2% of all candle brand searches we track, and Boy Smells accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about candle brands, Yankee Candle appeared in three of the five answers and Boy Smells in two. Yankee Candle was mentioned before Boy Smells in three out of four answers that named either.

Among candle brands in the United States in September 2026

Who do people search for more?

Yankee Candle, about 68 searches for every 1 for Boy Smells

Yankee Candle 301K searchesBoy Smells 4.4K searches

Who does AI mention more?

Yankee Candle, mentioned in 3 of 5 answers, Boy Smells in 2

Yankee Candle in 3 of 5Boy Smells in 2 of 5

Who does AI recommend more?

Yankee Candle, named ahead of Boy Smells in 3 of 4 answers

Yankee Candle first in 3Boy Smells first in 1

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yankee Candle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yankee Candle was listed before Boy Smells in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. Capri Blue9th
  10. +1 more
  11. Boy Smells11th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Boy Smells or Yankee Candle more popular in search?

This chart shows how often people search Google for Boy Smells and Yankee Candle by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Boy Smells and Yankee Candle among candle brands in the United States, by month

Share of searches by month for Yankee Candle, Boy Smells. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApotheke
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%

How has the Boy Smells and Yankee Candle comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.

  2. In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boy Smells’ and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boy Smells

1 branded search term

  • boy smells candles

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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