Brandwave

Boy Smells vs Paddywax:Which is more popular?

In September 2026, Paddywax had more branded searches than Boy Smells among candle brands in the United States. Paddywax had about 6,600 branded searches, while Boy Smells had 4,400. Paddywax made up 1.1% of all candle brand searches we track, and Boy Smells accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about candle brands, Boy Smells appeared in two of the five answers and Paddywax in none.

Among candle brands in the United States in September 2026

Who do people search for more?

Paddywax, about 50% more searches than Boy Smells

Paddywax 6.6K searchesBoy Smells 4.4K searches

Who does AI mention more?

Boy Smells, mentioned in 2 of 5 answers, Paddywax in 0

Boy Smells in 2 of 5Paddywax in 0 of 5

Who does AI recommend more?

Boy Smells, the only one of the two named

Boy Smells first in 2Paddywax never named

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paddywax did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. +2 more
  10. Boy Smells11th
  11. +1 more
  12. Paddywax–
  13. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Boy Smells or Paddywax more popular in search?

This chart shows how often people search Google for Boy Smells and Paddywax by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Boy Smells and Paddywax among candle brands in the United States, by month

Share of searches by month for Paddywax, Boy Smells. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApotheke
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%

How has the Boy Smells and Paddywax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Boy Smells took it in December 2025, Paddywax took it in January 2026, Boy Smells took it in April 2026, Paddywax took it in June 2026.
  • Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States moved from 0.94% to 0.75%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.

  2. In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boy Smells’ and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boy Smells

1 branded search term

  • boy smells candles

Paddywax

1 branded search term

  • paddywax

How the Brand Demand Index is measured

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