Brandwave

Boy Smells vs Otherland:Which is more popular?

In September 2026, Boy Smells had more branded searches than Otherland among candle brands in the United States. Boy Smells had about 4,400 branded searches, while Otherland had 1,300. Boy Smells made up 0.75% of all candle brand searches we track, and Otherland accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about candle brands, Boy Smells appeared in two of the five answers and Otherland in one. Boy Smells and Otherland were each mentioned first in one of the two answers that named either.

Among candle brands in the United States in September 2026

Who do people search for more?

Boy Smells, about 3 searches for every 1 for Otherland

Boy Smells 4.4K searchesOtherland 1.3K searches

Who does AI mention more?

Boy Smells, mentioned in 2 of 5 answers, Otherland in 1

Boy Smells in 2 of 5Otherland in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Boy Smells first in 1Otherland first in 1

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Otherland was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boy Smells and Otherland were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. +2 more
  10. Boy Smells11th
  11. +1 more
  12. Otherland13th
  13. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otherland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Boy Smells or Otherland more popular in search?

This chart shows how often people search Google for Boy Smells and Otherland by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Boy Smells and Otherland among candle brands in the United States, by month

Share of searches by month for Boy Smells, Otherland. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApothekeOtherland
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%0.27%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%0.23%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%0.17%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%0.32%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%0.33%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%0.36%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%0.3%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%0.36%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%0.3%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%0.22%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%0.17%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%0.22%

How has the Boy Smells and Otherland comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.

  2. Estimated monthly branded searches for Otherland in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boy Smells’ and Otherland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boy Smells

1 branded search term

  • boy smells candles

Otherland

1 branded search term

  • otherland candles

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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