Boy Smells vs Le Labo:Which is more popular?
In September 2026, Le Labo had more branded searches than Boy Smells among candle brands in the United States. Le Labo had about 9,900 branded searches, while Boy Smells had 4,400. Le Labo made up 1.7% of all candle brand searches we track, and Boy Smells accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about candle brands, Le Labo appeared in three of the five answers and Boy Smells in two. Le Labo was mentioned before Boy Smells in every answer that named either.
Who do people search for more?
Le Labo, about 2 searches for every 1 for Boy Smells
Who does AI mention more?
Le Labo, mentioned in 3 of 5 answers, Boy Smells in 2
Who does AI recommend more?
Le Labo, named ahead of Boy Smells in 3 of 3 answers
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Le Labo was listed before Boy Smells in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd- Le Labo3rd
Yankee Candle4th
Nest New York5th
Bath & Body Works6th
P.F. Candle Co.7th
Trudon8th
Capri Blue9th- +1 more
Boy Smells11th- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“best candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Boy Smells or Le Labo more popular in search?
This chart shows how often people search Google for Boy Smells and Le Labo by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.
Share of searches by month for Le Labo, Boy Smells. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Goose Creek | Diptyque | Bath & Body Works | Nest New York | Voluspa | Jo Malone | P.F. Candle Co. | Le Labo | Trudon | Paddywax | Brooklyn Candle Studio | Boy Smells | Capri Blue | Apotheke |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 15.7% | 7.1% | 5.8% | 3.2% | 2.6% | 2.1% | 1.7% | 1.4% | 1.2% | 1.2% | 0.94% | 0.94% | 1.2% | 0.51% |
| Nov 2025 | 52% | 15.6% | 7% | 5.7% | 3.8% | 2.6% | 2.6% | 1.7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.94% | 1.4% | 0.62% |
| Dec 2025 | 48.3% | 14.4% | 7.9% | 7.9% | 5.3% | 1.9% | 3.6% | 1.3% | 1.6% | 1.1% | 0.87% | 0.58% | 1.6% | 1.6% | 0.58% |
| Jan 2026 | 50.1% | 15.1% | 8.2% | 4.5% | 3.7% | 3% | 3% | 1.6% | 2% | 1.3% | 1.6% | 0.9% | 1.1% | 1.3% | 0.73% |
| Feb 2026 | 51% | 15.3% | 8.4% | 4.6% | 3.8% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.7% | 0.91% | 0.91% | 0.91% | 0.75% |
| Mar 2026 | 45.4% | 16.7% | 9.1% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.99% | 1.2% | 0.99% | 0.81% |
| Apr 2026 | 46.2% | 17% | 9.3% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% | 2.3% | 1.5% | 1.5% | 1.2% | 3.4% | 0.83% | 0.67% |
| May 2026 | 45% | 16.6% | 9.1% | 5% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% | 1.5% | 0.98% | 1.5% | 1.2% | 0.65% |
| Jun 2026 | 46.3% | 13.9% | 13.9% | 4.2% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% | 1.2% | 0.83% | 0.83% | 1.9% | 0.55% |
| Jul 2026 | 43.6% | 16.1% | 16.1% | 3.9% | 2.1% | 2.6% | 2.6% | 2.1% | 1.8% | 1.8% | 1.4% | 0.96% | 0.96% | 1.8% | 0.63% |
| Aug 2026 | 50.3% | 15.1% | 12.4% | 4.5% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.1% | 0.73% | 0.6% | 1.1% | 0.6% |
| Sep 2026 | 51.2% | 15.4% | 8.4% | 5.6% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% | 1.4% | 1.1% | 0.92% | 0.75% | 0.75% | 0.61% |
Le Labo sells other things too, so only its searches that name this product count here, like “le labo candle”.
How has the Boy Smells and Le Labo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Boy Smells took it in April 2026, Le Labo took it in May 2026.
- Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States moved from 0.94% to 0.75%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Le Labo’s share of searches among candle brands in the United States moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United States candle brands in September 2026?
2 changes
In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.
In September 2026, Le Labo fell from 8th to 9th among candle brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boy Smells’ and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boy Smells
1 branded search term
- boy smells candles
Le Labo
1 branded search term
- le labo candle
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