Boy Smells vs Byredo:Which is more popular?
In September 2026, Boy Smells had more branded searches than Byredo among candle brands in the United States. Boy Smells had about 4,400 branded searches, while Byredo had 2,900. Boy Smells made up 0.75% of all candle brand searches we track, and Byredo accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about candle brands, Boy Smells appeared in two of the five answers and Byredo in one. Boy Smells was mentioned before Byredo in every answer that named either.
Who do people search for more?
Boy Smells, about 52% more searches than Byredo
Who does AI mention more?
Boy Smells, mentioned in 2 of 5 answers, Byredo in 1
Who does AI recommend more?
Boy Smells, named ahead of Byredo in 2 of 2 answers
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boy Smells was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Byredo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boy Smells was listed before Byredo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd
Le Labo3rd
Yankee Candle4th
Nest New York5th
Bath & Body Works6th
P.F. Candle Co.7th
Trudon8th- +2 more
- Boy Smells11th
- +1 more
Byredo13th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Byredo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“best candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Boy Smells or Byredo more popular in search?
This chart shows how often people search Google for Boy Smells and Byredo by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.
Share of searches by month for Boy Smells, Byredo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Goose Creek | Diptyque | Bath & Body Works | Nest New York | Voluspa | Jo Malone | P.F. Candle Co. | Le Labo | Trudon | Paddywax | Brooklyn Candle Studio | Boy Smells | Capri Blue | Apotheke | Byredo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 15.7% | 7.1% | 5.8% | 3.2% | 2.6% | 2.1% | 1.7% | 1.4% | 1.2% | 1.2% | 0.94% | 0.94% | 1.2% | 0.51% | 0.51% |
| Nov 2025 | 52% | 15.6% | 7% | 5.7% | 3.8% | 2.6% | 2.6% | 1.7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.94% | 1.4% | 0.62% | 0.51% |
| Dec 2025 | 48.3% | 14.4% | 7.9% | 7.9% | 5.3% | 1.9% | 3.6% | 1.3% | 1.6% | 1.1% | 0.87% | 0.58% | 1.6% | 1.6% | 0.58% | 0.47% |
| Jan 2026 | 50.1% | 15.1% | 8.2% | 4.5% | 3.7% | 3% | 3% | 1.6% | 2% | 1.3% | 1.6% | 0.9% | 1.1% | 1.3% | 0.73% | 0.6% |
| Feb 2026 | 51% | 15.3% | 8.4% | 4.6% | 3.8% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.7% | 0.91% | 0.91% | 0.91% | 0.75% | 0.6% |
| Mar 2026 | 45.4% | 16.7% | 9.1% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.99% | 1.2% | 0.99% | 0.81% | 0.65% |
| Apr 2026 | 46.2% | 17% | 9.3% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% | 2.3% | 1.5% | 1.5% | 1.2% | 3.4% | 0.83% | 0.67% | 0.55% |
| May 2026 | 45% | 16.6% | 9.1% | 5% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% | 1.5% | 0.98% | 1.5% | 1.2% | 0.65% | 0.65% |
| Jun 2026 | 46.3% | 13.9% | 13.9% | 4.2% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% | 1.2% | 0.83% | 0.83% | 1.9% | 0.55% | 0.67% |
| Jul 2026 | 43.6% | 16.1% | 16.1% | 3.9% | 2.1% | 2.6% | 2.6% | 2.1% | 1.8% | 1.8% | 1.4% | 0.96% | 0.96% | 1.8% | 0.63% | 0.52% |
| Aug 2026 | 50.3% | 15.1% | 12.4% | 4.5% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.1% | 0.73% | 0.6% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 51.2% | 15.4% | 8.4% | 5.6% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% | 1.4% | 1.1% | 0.92% | 0.75% | 0.75% | 0.61% | 0.49% |
How has the Boy Smells and Byredo comparison changed over the last 12 months?
3 findings
- Boy Smells was ahead of Byredo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States moved from 0.94% to 0.75%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Byredo’s share of searches among candle brands in the United States moved from 0.51% to 0.49%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United States candle brands in September 2026?
2 changes
In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.
Estimated monthly branded searches for Byredo in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boy Smells’ and Byredo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boy Smells
1 branded search term
- boy smells candles
Byredo
1 branded search term
- byredo candle
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