Bonzo vs Shape:Which is more popular?
In September 2026, Shape had more branded searches than Bonzo among mortgage CRM software in the United States. Shape had about 480 branded searches, while Bonzo had 320. Shape made up 8.5% of all mortgage CRM software searches we track, and Bonzo accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about mortgage CRM software, Shape appeared in all five answers and Bonzo in one. Shape was mentioned before Bonzo in every answer.
Who do people search for more?
Shape, about 50% more searches than Bonzo
Who does AI mention more?
Shape, mentioned in every answer we collected
Who does AI recommend more?
Shape, named ahead of Bonzo in every answer
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Top mortgage CRM software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shape appeared in all five answers. Bonzo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shape was listed before Bonzo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNTouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Surefire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mloflo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Total Expert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bonzo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Velocify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
uSherpa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage CRM software
5 answers
Asked ChatGPT
“Which mortgage CRM should I use in the US?”
Asked ChatGPT
“What are the best mortgage CRMs in the US?”
Asked ChatGPT
“What's the best mortgage CRM in the US for an independent loan officer?”
Searched Google, AI Overview
“mortgage crm”
Searched Google, AI Overview
“crm for loan officers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Bonzo or Shape more popular in search?
This chart shows how often people search Google for Bonzo and Shape by name. Each line represents a brand's share of searches for all nine mortgage CRM software we track, month by month, from searches in United States.
Share of searches by month for Shape, Bonzo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
How has the Bonzo and Shape comparison changed over the last 12 months?
3 findings
- Shape was ahead of Bonzo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonzo’s share of searches among mortgage CRM software in the United States moved from 4.3% to 5.7%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Shape’s share of searches among mortgage CRM software in the United States moved from 9.7% to 8.5%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for United States mortgage CRM software in September 2026?
2 changes
In September 2026, Shape lost share of searches among mortgage CRM software in the United States, from 10% to 8.5%.
In September 2026, Bonzo rose from 6th to 4th among mortgage CRM software in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonzo’s and Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mortgage CRM software
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