Shape vs Total Expert:Which is searched more in the United States?
In September 2026, Total Expert had more branded searches than Shape among mortgage CRM software in the United States. Total Expert had about 2,400 branded searches, while Shape had 480. Total Expert made up 42.4% of all mortgage CRM software searches we track, and Shape accounted for 8.5%.
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Is Shape or Total Expert more popular in search?
Compare the CRMs loan officers and mortgage lenders manage leads and borrowers in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Total Expert, Shape. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
How has the Shape and Total Expert comparison changed over the last 12 months?
3 findings
- Total Expert was ahead of Shape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shape’s share of searches among mortgage CRM software in the United States moved from 9.7% to 8.5%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 12 months ending September 2026, Total Expert’s share of searches among mortgage CRM software in the United States moved from 38.9% to 42.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United States mortgage CRM software in September 2026?
2 changes
In September 2026, Total Expert gained share of searches among mortgage CRM software in the United States, from 40.6% to 42.4%.
In September 2026, Shape lost share of searches among mortgage CRM software in the United States, from 10% to 8.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shape’s and Total Expert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shape
1 branded search term
- shape crm
Total Expert
1 branded search term
- total expert
Other head-to-heads among mortgage CRM software
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