How popular isShape?
In September 2026, people searched for Shape by name about 480 times in the United States, a 33.3% decrease from the previous year. These searches made up 8.5% of all United States mortgage CRM software searches, placing Shape third out of nine brands. When we asked both ChatGPT and Google AI Overviews about mortgage CRM software, Shape appeared in all answers and was the second most recommended of the nine.
Shape is the third most searched of 9 competitors and the second most recommended in AI answers.
Total ExpertShare of searches 42.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
VelocifyShare of searches 23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- ShapeShare of searches 8.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BonzoShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- SurefireShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top mortgage CRM software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shape appeared in all five answers. Shape is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNTouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Surefire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mloflo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Total Expert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bonzo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Velocify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
uSherpa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage CRM software
5 answers
Asked ChatGPT
“Which mortgage CRM should I use in the US?”
Asked ChatGPT
“What are the best mortgage CRMs in the US?”
Asked ChatGPT
“What's the best mortgage CRM in the US for an independent loan officer?”
Searched Google, AI Overview
“mortgage crm”
Searched Google, AI Overview
“crm for loan officers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which mortgage CRM software compete with Shape?
Share of searches by month for Total Expert, Velocify, Shape, Bonzo, Surefire, BNTouch, Mloflo, uSherpa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 2.4K | 0% | +1.8 points | |
| 2, held 2nd | 23% | 1.3K | 0% | +1 points | |
| 3, held 3rd | 8.5% | 480 | -18.6% | -1.5 points | |
| 4, moved from 6th to 4th | 5.7% | 320 | 0% | +0.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.1% | 290 | -17.1% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.6% | 260 | -18.8% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.6% | 260 | 0% | +0.2 points | |
| 8, held 8th | 4.6% | 260 | 0% | +0.2 points | |
| 9, held 9th | 1.6% | 90 | -18.2% | -0.3 points |
42.4%
Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Velocify23%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +1 points.
3.Shape
8.5%
Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -1.5 points.
4.
Bonzo5.7%
Moved from 6th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Surefire5.1%
Moved from 4th to 5th. 290 estimated branded searches, -17.1% vs prior month. Share -0.8 points.
6.
BNTouch4.6%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
7.
Mloflo4.6%
Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
uSherpa4.6%
Held 8th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Jungo1.6%
Held 9th. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Shape and its closest rivals
Every comparison with Shape
8 comparisons
How has branded search demand for Shape changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shape in the United States fell from 720 to 480.
- Across the 12 months ending September 2026, Shape’s share of searches among mortgage CRM software in the United States decreased from 9.7% to 8.5%.
- Across the 12 months ending September 2026, Shape’s share of searches among mortgage CRM software in the United States peaked at 11.4% in April 2026 and was lowest at 7.9% in November 2025.
How did search popularity change for United States mortgage CRM software in September 2026?
6 changes
In September 2026, Total Expert gained share of searches among mortgage CRM software in the United States, from 40.6% to 42.4%.
In September 2026, Velocify gained share of searches among mortgage CRM software in the United States, from 22% to 23%.
In September 2026, Shape lost share of searches among mortgage CRM software in the United States, from 10% to 8.5%.
In September 2026, BNTouch lost share of searches among mortgage CRM software in the United States, from 5.4% to 4.6%.
In September 2026, Surefire lost share of searches among mortgage CRM software in the United States, from 5.9% to 5.1%.
In September 2026, Bonzo rose from 6th to 4th among mortgage CRM software in the United States.
How are Shape’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Shape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shape crm
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Is Shape your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.