Blueland vs Purex:Which is more popular?
In September 2026, Purex had more branded searches than Blueland among laundry detergent brands in the United States. Purex had about 9,900 branded searches, while Blueland had 2,900. Purex made up 5% of all laundry detergent brand searches we track, and Blueland accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Purex appeared in one of the five answers and Blueland in none.
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Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Purex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blueland did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tide1st
all2nd
Arm & Hammer3rd
Gain4th
Purex4th
Persil6th
Seventh Generation7th
Dropps–
Blueland–
Tru Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“What's the best laundry detergent?”
Asked ChatGPT
“Which laundry detergent is best for sensitive skin?”
Asked ChatGPT
“Are laundry sheets as good as regular detergent?”
- 1all
- 1
Searched Google, AI Overview
“laundry detergent”
Searched Google, AI Overview
“best laundry detergent”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Blueland or Purex more popular in search?
This chart shows how often people search Google for Blueland and Purex by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.
Share of searches by month for Purex, Blueland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tide | Arm & Hammer | Gain | Persil | all | Purex | Dropps | Blueland | Seventh Generation | Tru Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 15.4% | 8.5% | 6.9% | 3.8% | 3.1% | 3.8% | 0.61% | 0.61% | 0.91% |
| Nov 2025 | 55.4% | 16.7% | 7.5% | 7.5% | 3.3% | 3.3% | 4.1% | 0.78% | 0.54% | 0.99% |
| Dec 2025 | 56% | 16.9% | 7.5% | 6.2% | 3.4% | 3.4% | 4.1% | 1% | 0.79% | 0.79% |
| Jan 2026 | 58.4% | 17.6% | 6.4% | 5.3% | 3.5% | 2.9% | 3.5% | 1% | 0.67% | 0.67% |
| Feb 2026 | 54.3% | 18.2% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 1.1% | 0.58% | 0.85% |
| Mar 2026 | 57.9% | 15.9% | 7.1% | 5.8% | 3.9% | 3.2% | 3.9% | 1.1% | 0.51% | 0.74% |
| Apr 2026 | 51.4% | 18.9% | 8.5% | 6.9% | 3.8% | 3.8% | 3.8% | 1.4% | 0.61% | 0.89% |
| May 2026 | 47.5% | 20.5% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% | 1.5% | 0.66% | 0.81% |
| Jun 2026 | 47.6% | 22% | 8% | 6.6% | 4.4% | 4.4% | 4.4% | 1.3% | 0.48% | 0.87% |
| Jul 2026 | 47.5% | 20.6% | 9.2% | 7.5% | 5% | 4.1% | 3.4% | 1.5% | 0.45% | 0.81% |
| Aug 2026 | 49.5% | 21.4% | 7.8% | 6.4% | 4.3% | 4.3% | 3.5% | 1.6% | 0.56% | 0.69% |
| Sep 2026 | 44.3% | 20.5% | 9.2% | 9.2% | 5% | 5% | 4.1% | 1.5% | 0.66% | 0.66% |
Blueland sells other things too, so only its searches that name this product count here, like “blueland laundry tablets”.
How has the Blueland and Purex comparison changed over the last 12 months?
3 findings
- Purex was ahead of Blueland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s share of searches among laundry detergent brands in the United States moved from 0.61% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 2.9K.
- Across the 12 months ending September 2026, Purex’s share of searches among laundry detergent brands in the United States moved from 3.1% to 5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United States laundry detergent brands in September 2026?
2 changes
In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
Estimated monthly branded searches for Blueland in the United States rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blueland’s and Purex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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