Beautiful vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than Beautiful among air fryer brands in the United States. Ninja had about 246,000 branded searches, while Beautiful had 9,900. Ninja made up 48.9% of all air fryer brand searches we track, and Beautiful accounted for 2%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Ninja appeared in all five answers and Beautiful in two. Ninja was mentioned before Beautiful in every answer.
Who do people search for more?
Ninja, about 25 searches for every 1 for Beautiful
Who does AI mention more?
Ninja, mentioned in every answer we collected
Who does AI recommend more?
Ninja, named ahead of Beautiful in every answer
Follow Beautiful vs Ninja and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Beautiful was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ninja was listed before Beautiful in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer should I buy?”
Asked ChatGPT
“What are the best air fryer brands?”
Asked ChatGPT
“What is the best air fryer for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Beautiful or Ninja more popular in search?
This chart shows how often people search Google for Beautiful and Ninja by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.
Share of searches by month for Ninja, Beautiful. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Gourmia | COSORI | Cuisinart | PowerXL | Chefman | Instant | Bella | Breville | Beautiful | Philips | Dash | Kalorik | Typhur |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 15.5% | 8.5% | 5.7% | 6.9% | 4.7% | 4% | 3.1% | 3.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.75% |
| Nov 2025 | 49% | 14.6% | 6.6% | 5.4% | 5.4% | 3.6% | 3.1% | 3% | 3.6% | 1.3% | 1.3% | 0.88% | 1.1% | 1.1% |
| Dec 2025 | 48% | 14.3% | 7.9% | 5.3% | 5.3% | 4.3% | 3.1% | 3.5% | 2.9% | 1.6% | 1.3% | 0.86% | 0.86% | 0.86% |
| Jan 2026 | 53.5% | 10.8% | 8.8% | 3.9% | 4.8% | 3.9% | 3.4% | 3.2% | 2.6% | 1.4% | 1.2% | 0.96% | 0.78% | 0.64% |
| Feb 2026 | 50.8% | 12.5% | 8.4% | 4.6% | 5.6% | 4.6% | 3.2% | 2.5% | 2.5% | 1.4% | 1.4% | 0.91% | 0.91% | 0.74% |
| Mar 2026 | 48.1% | 11.8% | 11.8% | 5.3% | 5.3% | 4.3% | 3.1% | 2.4% | 2.4% | 1.3% | 1.3% | 0.86% | 1.1% | 1.1% |
| Apr 2026 | 58.7% | 9.7% | 6.5% | 4.3% | 5.3% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 1.1% | 0.86% | 0.86% | 0.7% |
| May 2026 | 50.2% | 12.4% | 8.3% | 5.5% | 5.5% | 4.5% | 3.2% | 2.5% | 2.5% | 1.3% | 1.3% | 0.9% | 0.9% | 0.9% |
| Jun 2026 | 54.9% | 11% | 7.4% | 4.9% | 4.9% | 4.1% | 3.5% | 2.2% | 2.2% | 1.2% | 0.99% | 0.8% | 0.8% | 0.99% |
| Jul 2026 | 48.7% | 12% | 9.8% | 5.4% | 6.5% | 4.4% | 3.1% | 2.9% | 2% | 1.6% | 1.1% | 0.87% | 0.87% | 0.87% |
| Aug 2026 | 46.8% | 11.5% | 11.5% | 5.2% | 6.3% | 4.2% | 3% | 3.4% | 2.3% | 1.9% | 1.3% | 0.84% | 0.84% | 0.84% |
| Sep 2026 | 48.9% | 12% | 9.8% | 5.4% | 5.4% | 4.4% | 3.1% | 2.9% | 2.4% | 2% | 1.1% | 0.88% | 0.88% | 0.72% |
How has the Beautiful and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Beautiful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beautiful’s share of searches among air fryer brands in the United States moved from 1.7% to 2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United States moved from 42.1% to 48.9%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for United States air fryer brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.
Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beautiful’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air fryer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.