Brandwave

Bath & Body Works vs Voluspa:Which is more popular?

In September 2026, Bath & Body Works had more branded searches than Voluspa among candle brands in the United States. Bath & Body Works had about 33,100 branded searches, while Voluspa had 18,100. Bath & Body Works made up 5.6% of all candle brand searches we track, and Voluspa accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about candle brands, Voluspa appeared in four of the five answers and Bath & Body Works in three. Voluspa was mentioned before Bath & Body Works in four out of five answers.

Among candle brands in the United States in September 2026

Who do people search for more?

Bath & Body Works, about 83% more searches than Voluspa

Bath & Body Works 33.1K searchesVoluspa 18.1K searches

Who does AI mention more?

Voluspa, mentioned in 4 of 5 answers, Bath & Body Works in 3

Voluspa in 4 of 5Bath & Body Works in 3 of 5

Who does AI recommend more?

Voluspa, named ahead of Bath & Body Works in 4 of 5 answers

Voluspa first in 4Bath & Body Works first in 1

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bath & Body Works was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Voluspa was listed before Bath & Body Works in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. Capri Blue9th
  10. Jo Malone10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Bath & Body Works or Voluspa more popular in search?

This chart shows how often people search Google for Bath & Body Works and Voluspa by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Bath & Body Works and Voluspa among candle brands in the United States, by month

Share of searches by month for Bath & Body Works, Voluspa. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApotheke
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%

Bath & Body Works sells other things too, so only its searches that name this product count here, like “bath and body works candles”.

How has the Bath & Body Works and Voluspa comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.

  2. In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bath & Body Works’ and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bath & Body Works

1 branded search term

  • bath and body works candles

Voluspa

1 branded search term

  • voluspa

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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