Baskin-Robbins vs Culver's:Which is searched more in the United States?

Name: Baskin-Robbins vs Culver's: Which is searched more in the United States?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Baskin-Robbins had more branded searches than Culver's among ice cream chains in the United States. Baskin-Robbins had about 1.5 million branded searches, while Culver's had 170,000. Baskin-Robbins made up 21% of all ice cream chain searches we track, and Culver's accounted for 2.4%.

Share of searches among ice cream chains in the United States in September 2026Is Baskin-Robbins or Culver's more popular in search?

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Is Baskin-Robbins or Culver's more popular in search?

Compare the ice cream shop chains people in the US buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baskin-Robbins and Culver's among ice cream chains in the United States, by month

Month	Dairy Queen	Cold Stone Creamery	Baskin-Robbins	Salt & Straw	Culver's	Handel's	Marble Slab Creamery	Jeni's Splendid Ice Creams
Oct 2025	48.3%	24.1%	17.6%	4.3%	2.5%	2%	0.58%	0.56%
Nov 2025	44.1%	22.1%	24.1%	4%	2.2%	2.3%	0.65%	0.52%
Dec 2025	46.4%	23.2%	20.7%	4.2%	1.9%	2.4%	0.69%	0.55%
Jan 2026	50%	22.3%	18.2%	3.7%	2.5%	2.1%	0.6%	0.49%
Feb 2026	50.4%	22.5%	18.3%	3%	2.5%	2.1%	0.61%	0.49%
Mar 2026	51.8%	21.2%	19%	3.1%	1.8%	2.2%	0.51%	0.5%
Apr 2026	47%	23.5%	21%	2.8%	2%	2.4%	0.57%	0.66%
May 2026	49.5%	24.8%	18.1%	2.4%	2.1%	2.1%	0.49%	0.5%
Jun 2026	45.3%	25.7%	20.3%	3.3%	1.9%	2.3%	0.55%	0.56%
Jul 2026	44.5%	27.2%	19.9%	2.7%	1.9%	2.8%	0.54%	0.49%
Aug 2026	45.6%	25.9%	20.4%	2.7%	1.9%	2.4%	0.55%	0.54%
Sep 2026	46.9%	23.4%	21%	2.8%	2.4%	2.4%	0.57%	0.51%

How has the Baskin-Robbins and Culver's comparison changed over the last 12 months?

3 findings

Baskin-Robbins was ahead of Culver's in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Baskin-Robbins’ share of searches among ice cream chains in the United States moved from 17.6% to 21%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
Across the 12 months ending September 2026, Culver's’ share of searches among ice cream chains in the United States moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 170K.

How did search popularity change for United States ice cream chains in September 2026?

2 changes

In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%.
In September 2026, Culver's rose from 6th to 5th among ice cream chains in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baskin-Robbins’ and Culver's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.