Brandwave

Baskin-Robbins vs Dairy Queen:Which is more popular?

In September 2026, Dairy Queen had more branded searches than Baskin-Robbins among ice cream chains in the United States. Dairy Queen had about 3.4 million branded searches, while Baskin-Robbins had 1.5 million. Dairy Queen made up 46.9% of all ice cream chain searches we track, and Baskin-Robbins accounted for 21%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Baskin-Robbins and Dairy Queen each appeared in one of the four answers.

Among ice cream chains in the United States in September 2026

Who do people search for more?

Dairy Queen, about 2 searches for every 1 for Baskin-Robbins

Dairy Queen 3.4M searchesBaskin-Robbins 1.5M searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Baskin-Robbins in 1 of 4Dairy Queen in 1 of 4

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Top ice cream chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Baskin-Robbins and Dairy Queen were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jeni's Splendid Ice Creams1st
  2. Salt & Straw2nd
  3. Handel's3rd
  4. Cold Stone Creamery4th
  5. Dairy Queen5th
  6. Baskin-Robbins6th
  7. Culver's7th
  8. Marble Slab Creamery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Baskin-Robbins or Dairy Queen more popular in search?

This chart shows how often people search Google for Baskin-Robbins and Dairy Queen by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.

Baskin-Robbins and Dairy Queen among ice cream chains in the United States, by month

Share of searches by month for Dairy Queen, Baskin-Robbins. The figures are in the table below the chart.

View monthly share of searches table
MonthDairy QueenCold Stone CreameryBaskin-RobbinsSalt & StrawCulver'sHandel'sMarble Slab CreameryJeni's Splendid Ice Creams
Oct 202548.3%24.1%17.6%4.3%2.5%2%0.58%0.56%
Nov 202544.1%22.1%24.1%4%2.2%2.3%0.65%0.52%
Dec 202546.4%23.2%20.7%4.2%1.9%2.4%0.69%0.55%
Jan 202650%22.3%18.2%3.7%2.5%2.1%0.6%0.49%
Feb 202650.4%22.5%18.3%3%2.5%2.1%0.61%0.49%
Mar 202651.8%21.2%19%3.1%1.8%2.2%0.51%0.5%
Apr 202647%23.5%21%2.8%2%2.4%0.57%0.66%
May 202649.5%24.8%18.1%2.4%2.1%2.1%0.49%0.5%
Jun 202645.3%25.7%20.3%3.3%1.9%2.3%0.55%0.56%
Jul 202644.5%27.2%19.9%2.7%1.9%2.8%0.54%0.49%
Aug 202645.6%25.9%20.4%2.7%1.9%2.4%0.55%0.54%
Sep 202646.9%23.4%21%2.8%2.4%2.4%0.57%0.51%

How has the Baskin-Robbins and Dairy Queen comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ice cream chains in September 2026?

2 changes

  1. In September 2026, Dairy Queen gained share of searches among ice cream chains in the United States, from 45.6% to 46.9%.

  2. In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baskin-Robbins’ and Dairy Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baskin-Robbins

1 branded search term

  • baskin robbins

Dairy Queen

1 branded search term

  • dairy queen

How the Brand Demand Index is measured

Other head-to-heads among ice cream chains

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