Brandwave

How popular isCulver's in search?

In September 2026, people searched for Culver's by name about 5.2 million times in the United States, about the same as the previous year. These searches made up 7.5% of all United States burger chain searches, placing Culver's fourth out of ten chains.

Share of searches, September 2026
  1. McDonald's45.6%
  2. Burger King16.7%
  3. Wendy's13.7%
  4. Culver's7.5%
  5. Five Guys6.1%
  6. Whataburger5%
  7. Shake Shack2.3%
  8. In-N-Out Burger1.8%
  9. Smashburger0.83%
  10. The Habit Burger Grill0.37%
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Which burger chains compete with Culver's?

Culver's against burger chains in the United States, by month

Share of searches by month for McDonald's, Burger King, Wendy's, Culver's, Five Guys, Whataburger, Shake Shack. The figures are in the table below the chart.

View monthly share of searches table
MonthMcDonald'sBurger KingWendy'sCulver'sFive GuysWhataburgerShake ShackIn-N-Out BurgerSmashburgerThe Habit Burger Grill
Oct 202551.7%12.7%12.7%7%4.7%5.7%2.5%1.7%0.94%0.34%
Nov 202547.2%14.2%14.2%6.3%5.2%6.3%2.8%2.3%1%0.38%
Dec 202550%14.9%12.3%6.7%4.5%5.5%2.5%2.5%0.9%0.33%
Jan 202649.7%12.2%12.2%6.7%5.5%6.7%3%2.5%1.1%0.4%
Feb 202650.6%12.4%12.4%6.8%5.6%5.6%3%2%1.1%0.41%
Mar 202644.5%16.3%13.4%7.3%6%6%2.7%2.2%1.2%0.44%
Apr 202646.9%14.1%14.1%7.7%5.2%6.3%2.3%1.9%1%0.38%
May 202645.9%13.8%13.8%9.2%5.1%6.2%2.8%1.8%1%0.45%
Jun 202647%14.1%14.1%7.7%5.2%6.3%2.3%1.9%0.85%0.47%
Jul 202651.2%12.6%12.6%8.4%4.6%5.6%2.1%1.7%0.76%0.41%
Aug 202650.8%12.5%12.5%8.4%4.6%5.6%2.5%2%0.75%0.41%
Sep 202645.6%16.7%13.7%7.5%6.1%5%2.3%1.8%0.83%0.37%

  1. 1.McDonald's

    45.6%

    Held 1st. 30.4M estimated branded searches, -18.3% vs prior month. Share -5.2 points.

  2. 2.Burger King

    16.7%

    Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share +4.2 points.

  3. 3.Wendy's

    13.7%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Culver's

    7.5%

    Held 4th. 5M estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  5. 5.Five Guys

    6.1%

    Moved from 6th to 5th. 4.1M estimated branded searches, +22.1% vs prior month. Share +1.6 points.

  6. 6.Whataburger

    5%

    Moved from 5th to 6th. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  7. 7.Shake Shack

    2.3%

    Held 7th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  8. 8.In-N-Out Burger

    1.8%

    Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.

  9. 9.Smashburger

    0.83%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.The Habit Burger Grill

    0.37%

    Held 10th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare search popularity between Culver's and its closest rivals

Every comparison with Culver's

16 comparisons

How has branded search demand for Culver's changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culver's in the United States held steady at 5.2M.
  • Across the 12 months ending September 2026, Culver's’ share of searches among burger chains in the United States increased from 7% to 7.5%.
  • Across the 12 months ending September 2026, Culver's’ share of searches among burger chains in the United States peaked at 9.2% in May 2026 and was lowest at 6.3% in November 2025.

How did search popularity change for United States burger chains in September 2026?

6 changes

  1. In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches.

  2. In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%.

  3. In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%.

  4. In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%.

  5. In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%.

  6. In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%.

How are Culver's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Culver's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culver's
  • culvers
  • culvers custard
  • culvers flavor of the day

Do you work for Culver's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Culver's compete?

Culver's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Burger chains4th of 107.5%Shown above
Ice cream chains5th of 82.4%Show ranking
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